Please enable JavaScript.
Coggle requires JavaScript to display documents.
Experiential Value - Coggle Diagram
Experiential Value
Examples
-
Experiential Value
Lexus vehicles use the same chassis and many of the same components as those used for Toyota Camry cars, but Lexus is perceived to be a luxury brand with a far superior image compared to Camry and thus commands a premium price.
Emotional Benefits
For Example, P&G has made a commercial on the eve of the Olympic Games of Rio de Janeiro 2016. The company directs its advertising to various segments of people, we can see that the company allocates the vast majority of its time to the mothers of each competitor and finally to the various cultures that participated in the Olympic Games around the world.
The company maintains and improves its level of acceptance and trust by consumers and future consumers due to the implementation of key marketing strategies.
-
-
Emotional Benefits
The emotional benefit of the experimental value is the way the marketing catches the customer's loyalty by applying a set of crucial information and promotion that helps both.