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GPC, Support increased inclusion of pulses in food systems transformation,…
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Increase geographic, gender & professional diversity of EC by 15% by 2026 (versus 2021 base)
Seek out new partners in regions, industries or professions that are historically underrepresented in GPC
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Increase social media content, impact & engagement by 10% annual (versus 2021 base)
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EXAMPLE TACTICS
Ask for samples of materials, photos, etc., from national associations and other parties
Review, renew and update GPC pulse resource materials
Identify industry connections to celebrities, food editors, bloggers and influencers
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Improve uniformity of promotions and messaging by GPC, national associations and partners (e.g., FAO)
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MISSION:
To lead the global pulse industry by facilitating free and fair trade, increasing production,consumption, and promotion of pulse crops worldwide
VISION:
To create an inclusive global pulse industry organization with integrity, professionalism and ability to work together across the entire pulses value chain and grow the industry
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