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Cycling Idea Brain Dump "Tour De Tastebuds" - Coggle Diagram
Cycling Idea Brain Dump "Tour De Tastebuds"
Potential Market
Middle aged foodie and cyclist
Cycling ability of any type (can either be a starter, or an advanced cyclist)
An older member of the family, rather than a young child. Would consider a teenager or a man in his early / late 20's competing, either alone or with family
Communicating this idea
Being cyclists and foodies, they will be well travelled, and quite possibly rich clients. The best way to describe this is through clever marketing that is straight to the point and easy to understand.
look at certain behavioural factors that this generation have / fall into and use that as an advertising factor
e.g. an Ad relating Denmark with finding universities, or insurance being hard, Denmark isn't
Media Coverage of the event
Potential titles of news articles:
"Man VS Food VS Denmark"
"Cycling meets food, then meets Denmark"
"In Pictures: Denmark's Tour De Tastebuds" - Cyclists from around the world visit Denmark and experience its cycling trails and culinary practice.
"Choose your ride"
Potential line on an ad
What is interesting is, if you look into trending news articles on the internet about cycling, most of them are reacting to new cycle lanes, road rage, injuries etc. It will be nice to put a spin on the mainstream cycling media.
Execution
Advergames?
Virtual cycle game, that then branches into print advertisements to back it up
Video
Powerful way of showing the execution.
Series of fast paced changing clips, showing different parts of the trails, which have calm food and dining clips sandwiched between them, whilst a voice over explains what is going on, how long the cycle ride is, as well as how many stops and what the name of the resteraunts we stop at are.
Can look into backing this video up with a number of print ads, it is important that we do this because to capture the attention of our target market, print ads will need to be put into cycling magazines, newspapers and ran on public transport and public areas.
JC DUEX Animated interactive ad
Would be displayed in airport areas etc.
Language and Tone of Voice of mashing these two cultures
Tone of Voice
High expectations, could be quite fussy, well spoken, posh, motivated.
Calm, trusting, truthful, motivational
Language
I can look at how cyclists and foodies both communicate.
From what I can see they share the same language characteristics, this means I can look at creating an advertisement that uses this type of language and way of speaking, therefore making it appeal and talk to this market on a personal level.
Use clarity and convincing to sell the service / product
IDEA ADD ON'S
incorporate food documenter, who currently took the internet by storm with his all fried come dine with me show