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structured pyramid analysis plan - Coggle Diagram
structured pyramid analysis plan
dependend variable
independent
variable
graph
customer: age, gender, income
age (divide into 5 groups), sex, income
bar charts, age, sex income on x, $ on y
customer behavior: longer time on site, more visits to site
customer id, entry
more impact, rearrange to #1
line chart: # visit on x, $ on y
marketing: email, fb ads, tweets?
find big effect independent variable
revenue
revenue by customer
revenue per transaction
revenue per month
profit
profit ratio
Goal: in 2 month, analyze data source (xxxx) to determine the changes that will most efficiently increase revenues by 15% on a month to month basis compared to the same moth last year.