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business metrics, sales funnel - Coggle Diagram

- - - - sales and marketing
        
        sales over time interval, year, q, m w
        
        sales compare to last year and the year before
        
        sales by region, product, new customer, repeat customer
        
        sales funnel
        
        how effective any marketing campaigns
        
        how many received, how many responded
    - - efficiency, logistics, operations, coo
        
        inventory
        
        lack of inventory
        
        defective product
        
        variable cost
    - - risk managers and creditors
        
        net cash
        
        net cash out
        
        churn rate
        
        volatility
        
        leverage