Your client is a new retail food business getting set to compete i n t h e e v e r-increasing competitive food market. You are assigned the task of creating their name and logo along with the overall branding.
To start, the client requires a logo and business card. They will then need a menu design that will suit their products and food ethos and a clothing product for all staff.
You are to create original graphics using an extended range of tools and features of relevant software with a high level of technical proficiency. Yo u r final design pieces should integrate technical and creative processes to produce outcomes that meet design objectives.
One of the most interesting projects that a graphic designer can take on is designing a logo. However, most of the time, a logo is not enough. Large organisations with layers of management require a thorough brand identity that provides a unified vision and tools that help everyone build the brand.
•Brand: This refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each other about the company, and how that spreads.
•Logo: The central, identifiable visual element that helps customers discover, share and remember a company's brand. You should keep these two things in mind when creating your selected brand.
Choose your retail food company from the following:
Restaurant •Café •Takeaway •Fine Dining •Organic Food •Cakes and Sweets •Food Truck