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UB CSR, CSR doing good (patrick's map) - Coggle Diagram
UB CSR
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Definition- Key elements
Corporate social responsibility is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources.
driving trends, social issues that are supported ; benefits, challenges
6 CSR Initiatives
Marketing related
- cause promotions-to increase awareness & concern
- cause-related marketing(make contributions to causes based on product sales)
- corporate social marketing to support behavior change
non-marketing related
- Corporate Philanthropy– make direct contribution to cause
- Employee volunteering
- Socially responsible business practices
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