Please enable JavaScript.
Coggle requires JavaScript to display documents.
resisting to social influence and minority influence - Coggle Diagram
resisting to social influence and minority influence
Refers to the ability of people to withstand the social pressure to conform to the majority or to obey authority
Locus of control
External
Those with strong locus of control believe that outside factors have a significant influence over events that happen in their life
Evaluation
NEG: Williams and Warchal (1981) carried out a study on 30 University students using Asch's experimental paradigm
They found that those who conformed the most were significantly less assertive but did not score differently on a locus on control
Internal
People believe things happen due to their individual choices and decisions which they act upon
They see themselves as in control of the situations therefore believe they are free to either conform or not through their own choice
Evaluation
POS: Holland (1967) repeated Milgram study and measured whether participants were internals or externals. 37% of internals did not continue to highest shock level whereas only 23% of externals did not
POS: Oliner and Oliner (1988) used an interview method to study two groups of non-Jewish people who had lived through the Holocaust in Nazi Germany
identified by Rotter (1966)
refers to the extent to which people perceive themselves as being in control of their own lives
Minority Influence
a form of social influence in which a minority of people, on one individual, persuade others to adopt their beliefs, attitudes or behaviors
It leads internalization or conversion in which private attitudes are changed as well as public behaviors
Consistency
increases amount of interest from other people. This may be consistency within the minority group or consistency over time
Moscovici et al
Commitment
important for leaders to be seen sacrificing some aspect of their lifestyle in order to demonstrate how important the ideals are
Flexibility
minority groups must not appear to be unbending, rigid an dogmatic
Minorities need to be prepared to adapt their point of view and accept reasonable and valid counter arguments
Social influence is the process by which individuals and groups change each others attitudes and behaviors
Social change occurs when whole societies rather than just individuals, beliefs and ways of doing things e.g gay rights, environmental issues
Minority influence is the main driving force for social change. Minority viewpoints slowly win the majority over to what will become new social norms i
Snowball effect
Minority influence initially has a small effect but then this spreads more widely as more members of the majority hear of others changing their viewpoint and start to process the issue more deeply