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To what extent does advertising affect consumer behaviour and decision…
To what extent does advertising affect consumer behaviour and decision making?
Economic arguments
Goods
Desires
Needs
services
needs
desires
Ethical arguments
Accurate information
Auren Hoffman, SafeGraph CEO, on Quora:
Most marketing data is between 10% and 20% accurate. Data that is less than 10% accurate generally doesn’t perform. Data that is better than 20% accurate has decreasing audiences to sell. For every percentage point more accurate than 20%, the revenue for the marketing data seller declines by 1%.
Secure information
Problem
Many website owners fail to consider the security of their ads, leaving consumers open to risk.
Smaller businesses stand to lose a proportionate amount of their income as well if malware Adds continues to dominate the internet.
the fact that malicious auto-redirect ads have cost publishers and marketers over $1 billion, according to Fast Company’s expert.
Solution
Users should run into a secure ad platform maintains only legitimate and scam-free advertisements.
This protects your audience and your reputation as a business or website owner.
Notify website owners of potential problems.
Scanners and subsequent reports inform you when ads and landing pages are out of compliance with your specifications so that you can avoid exploit-kit based and other attacks.
Cultural arguments
Demographic relationship with the consumer
Age
Income
Gender
Geographic relationship with the consumer
Location
Timezone
Climate and season
Social arguments
benefit in a one-person way:
Benefits in a general way