Conclusion. There are different factors which to considrate, when we are working with a international market. In my opinion it is interesting all the factors involved in an international market research, because if the local market research sometimes can be difficult talking about find the right information, in a different country could be a challenge for all the factors that international market research involves, beacuse is a different environment, that we do not really know, and we are going to try to understand to understand the market, the culture, the context, etcetera, to help others which have to make marketing decisions.
