Please enable JavaScript.
Coggle requires JavaScript to display documents.
State THREE (3) success measures of mobile advertisement impression…
-
-
-
-
Briefly explain the concept of electronic commerce and suggest TWO (2) application needs
for a commerce web platform.
E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
Retail and warehouse - E-tailing involves direct sales of products or services through electronic storefronts ie. catalogs and shopping cart
ADVERTISING - Mobile ad. network distribute mobile ads. to publishers eg, app. developers, mobile operators, mobile websites
-
Sell side
- term used in the financial services industry. The three main markets for this selling are the stock, bond, and foreign exchange market
Buy-side e-marketplace
- a company purchases from many potential suppliers; this type of purchasing is considered to be many-to-one, and it is a B2B activity
Buy-side e-marketplace
- a company purchases from many potential suppliers; this type of purchasing is considered to be many-to-one, and it is a B2B activity
-
Cyber Mall
- A website that links to hundreds of online shopping sites. The cybermall may provide the shopping cart and handle the financial transactions for all affiliated sites
-
E-boutique
- Online a small shop or a small specialty department within a larger store
-
Digital certificate
- s a file or electronic password that proves the authenticity of a device, server, or user through the use of cryptography
-
Secure Sockets Layer
- a security protocol that creates an encrypted link between a web server and a web browser.
-
Advantages of mobile and electronic commerce.
- Accelerated buyer journey. Many businesses believe that by offering a responsive website, they can provide their customers with an experience that is similar to mobile apps
-
Disadvantages of mobile and electronic commerce
- Privacy concerns. Consumers who download mobile apps are aware that companies that provide them are going to track their behaviors and collect data
-