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Lesson 4 - Coggle Diagram
Lesson 4
- Differentiate the following terms:
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- State THREE (3) success measures of mobile advertisement impression effectiveness.
User reach, click through rate (CTR), user action
- List any FOUR (4) technology infrastructure for mobile and electronic commerce systems.
smartphone or computer, WI-FI, a web shop, web page design.
- Briefly explain the concept of electronic commerce and suggest TWO (2) application needs for a commerce web platform.
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- Briefly describe about the categories of electronic commerce.
Business to Consumer (B2C) is a business sell product to customers. Business to Business (B2B) is a business sell product to another business. Consumer to Consumer (C2C) is a consumer to sell their second hand thing to another consumer.
- Briefly describe any THREE (3) m-commerce applications.
M-commerce is an online selling platform so it must have retail and wholesale functions. Advertising must include in m-commerce is because want to promote more products attract customer buying. Digital wallet is to the convenient customer to pay their product.
- Briefly explain FOUR (4) reasons why m-commerce market adaptability varies.
Convenient, it is because want buy anything just open the online buying APP choice and pay. Save time, no need go out a shopping market to buy something. Online payment easy to learn and would not feel spend too much money. Can buy any country product by short time and anytime.
- Compare the advantages and disadvantages of mobile and electronic commerce.
Mobile and electronic commerce easy to reach new customers. Mobile and electronic commerce reduce cost. Some M and E commerce no have good security of public. Customer not very trust mobile and electronic commerce.