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Lesson 4 - Coggle Diagram
Lesson 4
- Technology infrastructure for mobile and electronic commerce systems
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- Reasons why m-commerce market adaptability varies.
Accelerated buyer journey, Many businesses feel that by providing a responsive website, they can give their consumers with a similar experience to mobile applications.
Wider reach and accessibility, Companies may now penetrate previously unreachable markets thanks to mobile commerce.
Reaching customers at the right time. Another significant benefit of m-commerce for firms in a variety of sectors is the ability to target time. Mobile commerce applications enable companies to communicate with their customers at the appropriate moment and with the correct message.
Better customer experience, Companies are competing for the attention of customers. Because of the growing competition, providing a one-of-a-kind and individualized client experience is more vital than ever. One of the most important developments in mobile app development is the rising relevance of experiences.
- Measures of mobile advertisement
Mobile ad networks provide comprehensive post-click measurement, including the ability to track application installs and post-click conversions on mobile sites, as well as the ability to assess the true effectiveness of click-to-video campaigns.
Advertisers may use app install monitoring to watch not only how many times their iPhone or Android app is clicked on, but also the number of downloads and first openings that occur after the click.
Post-click conversion monitoring for mobile sites enables marketers to configure and track specified actions, conversions made by a user after arriving at a mobile site.
- Concept of electronic commerce and suggest TWO (2) application needs for a commerce web platform
Electronic commerce refers to the electronic conduct of commercial activities through computer networks that include buying, selling, marketing, product and service.
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- Categories of electronic commerce
Business-to-Consumer (B2C), refers to the process of selling items and services directly between a company and the end-users of its products or services.
Business-to-Business (B2B), is a transaction or business done between two companies, such as a wholesaler and a retailer.
Consumer-to-Consumer (C2C), is a business model in which third-party firms facilitate transactions between private customers for items or services without a business engaging on either end of the sale.
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Mobile banking entails using a mobile website or application to carry out all of your banking tasks. It is one step ahead of internet banking and is already mainstream.
Mobile Ticketing and Booking: Making reservations and getting tickets through mobile device. After you pay for it, the digital ticket or boarding pass is emailed immediately to your phone.
E-bills include mobile vouchers, redeemable mobile discounts, and even a loyalty points or cards system.
- Advantages and disadvantages of mobile and electronic commerce.
Advantages
- It creates a new marketing channel
- It provides easy store access
- It results in cost reduction and productivity
- It benefits from traditional retail sales
Disadvantages
- Absence of services in rural areas
- Fraud risks and security concerns
- Connectivity issue
- The habit of people