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UNIT 4: TELECOMMUNICATION & NETWORK - Coggle Diagram
UNIT 4: TELECOMMUNICATION & NETWORK
THREE (3) success measures of mobile advertisement impression effectiveness.
ii) Define your own attribution strategy
i) Track down cross-device behavior as Google suggests
iii) Optimize your campaign for mobile by creating a standalone mobile website
2.List any FOUR (4) technology infrastructure for mobile and electronic commerce systems.
ii) Hardware which allow to connect network and store data
iii) Software like system managemwnt tools for users
i) devices such as computer and routers
iv) management service to manage resources effeciently
Briefly describe about the categories of electronic commerce.
Business-to-Business (B2B) -- transaction or business conducted between one business and another, such as a wholesaler
Consumer-to-Business (C2B) -- a type of commerce where a consumer or end user provides a product or service to an organization
Business-to-Customer (B2C) -- process of selling products and services directly between a business and consumers
Consumer-to-Consumer (C2C) -- business model that enables customers to trade with each other, frequently in an online environment
Briefly explain the concept of electronic commerce and suggest TWO (2) application needs
for a commerce web platform.
2 Application needs: Marketing activities such as product features, building customer relationships and pricing
Online shopping which provide convenient and save time. Example: Shopee
E-commerce is the process of buying and selling goods and services or transmitting data or fuds.
5.Differentiate the following terms:
i. Sell side and Buy side marketplace
sell sideis a transactions involved with selling products to an organisations customer while buy side is transactionto procure resources needed by an organisation from its suppliers.
ii. Cybermall and E-boutique
cybermall is a comercial website which link to a range of online shopping sites while e-boutique is an online boutique dealing in fashionable clothing
iii. Digital certificate and Secure socket layer
Digital certificate is a electronic password or file that proves authenticity of user while secure socket layer is a protocol for establishing secure channel between two devices that connected over Internet
Briefly describe any THREE (3) m-commerce applications.
ii) E-bills -- Use cards system or mobile coupons to pay bills
iii) Mobile booking -- Making booking and receiving tickets on the mobile
i) Mobile banking -- Using mobile website or application to complete banking functions.
7.Briefly explain FOUR (4) reasons why m-commerce market adaptability varies.
ii) Mobile commerce help brands to reach customers need at the right time
iii) M-commerce allows customers to purchase products in a short time compare to walk in
i) M-commerce allows companies to enter new markets and attract potential customers
iv) E-commerce able to track consumers data from moment of product discovery purchasement method
Compare the advantages and disadvantages of mobile and electronic commerce.
Advantages:
i. Provides easy store access -- Goods or intems are simple to find in wireless gadget so can purchase online
ii. Creates new marketing channels -- Easily sell products to consumers by just one click on the mobile app
Disadvantages:
i. Connectivity issues -- If the Internet connection is poor then consumers will face issue and irritated in m-commerce
ii. Security concerns -- Consumers might face the problems of losing their personal information if the system hacked by a hacker