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success measure of mobile advertisement impressions effectiveness, concept…
success measure of mobile advertisement impressions effectiveness
it will let the user to buy the product or items
user will have liking about the product or item when the user look at the mobile advertisement
check how many user have view the product or item, if the product or item view is higher it means the mobile advertisement is effectiveness.
concept of electronic commerce and two application needs for a commerce web platform
it rely on internet
it requests software and hardware to run the electronic commerce
Digital wallet
conversational commerce
need merchant system that manages payment
information
m-commerce applications
Amazon
Samsung pay
Apple pay
Huawei pay
Android pay
Categories of electronic commerce
Business-to-business(B2B)
Business-to-consumer(B2C)
Consumer-to-consumer(C2C)
Consumer-to-business(C2B)
reasons why m-commerce market adaptability varies
convenient
global customer base
less time consuming
easy to use
technology infrastructure for mobile and electronic commerce systems
server
computer
hubs
Sell side and buy side marketplace
sell side is other side of financial market, which deals with the creation, promotion, and selling of traded securities to the public
buy side is the side of financial market that buys and invests large portions of securities for the purpose of money or fund management
Cybermall and e-boutique
e-boutique you can able to shop the world from the comfort of your home with internet connection
cybermall you just walking around the shopping mall and found the items that you wants to buy
Digital certificate and Secure socket layer
Secure socket layer(SSL) is an encryption-based internet security protocol.
Digital certificate is a file or electronic password that proves the authenticity of a device, server or user through the use of cryptography and the public key infrastructure
advantage and disadvantage of mobile commerce and e-commerce
Advantage of mobile commerce and e-commerce
easy shopping
achieve global customer
available 24/7
reach new customers
Disadvantage of mobile commerce and e-commerce
pay extra cost for advertisement in application or website
that application or website will having server down
identity of consumer will theft
that application or website will attack by hacker