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Lesson 4- Review Questions - Coggle Diagram
Lesson 4- Review Questions
THREE (3) success measures of mobile advertisement impression effectiveness.
Impressions (ad views)
Click-through-rate (CTR)
Cost per click (CPC)
(4) technology infrastructure for mobile and electronic commerce systems
Computers
Hubs
Routers
Centers
Briefly explain the concept of electronic commerce and suggest TWO (2) application needs for a commerce web platform
E-commerce is known as electronic commerce. It is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet.
E-commerce is powered by the internet, where customers can access an online store to browse through, and place orders for products or services via their own devices.
Applications such as Email and Transfer protocol.
Briefly describe about the categories of electronic commerce.
Business-to-business (B2B)
Electronic exchange of services, products, or information with enterprises. .
For example, enterprises are allowed to search for products, services and information, and launch online catalogues of transactions and exchange websites of products and supplies through e-procurement interfaces
Business-to-consumer (B2C)
Business directly sell products, services and information to consumers.
Amazon is the most recognized example of these websites.
Consumer-to-consumer (C2C)
Consumers exchange products, services and information on the Internet.
This is usually done through a third party, which provides an online platform for trading.
Consumer-to-business (C2B)
Consumers provide their products and services online, so that companies can bid and buy them.
Opposite of the Business-to-consumers (B2C).
Differentiate
Sell Sides
Side of financial market, delas with the creation, promotion, and selling of traded securities to the public.
Buy Sides
Financial market that buys and invests large portions of securities for the purpose of money or fund management.
Differentiate
Cybermall
Website that links to hundreds od online shopping sites.
E-boutique
Online boutique
Differentiate
Digital Certificate
Digital "password" permits an individual, organization to exchange information securely across the web utilizing the public key infrastructure.
SSL Certificate
Small data files which bind a crytographic key to a company's particulars.
THREE (3) m-commerce applications
Mobile Banking
Using a mobile website or application to perform all your banking functions.
Mobile Ticketing and Booking
Making bookings and receiving your tickets on the mobile. The digital ticket or boarding pass is sent directly to your phone after you make the payment from it.
E-Bills
Mobile vouchers, mobile coupons to be redeemed and even loyalty points or cards system.
FOUR (4) reasons why m-commerce market adaptability varies.
Accelerated buyer journey
Wider reach and accessibility
Reaching customers at the right time
New marketing opportunities
advantages and disadvantages of mobile and electronic commerce.
Mobile commerce
Advantages
New marketing channel
Easy store access
Cost reduction and increase productivity
Disadvantages
Absence of services in rural areas
Risks and security concerns
Connectivity issue
Electronic commerce
Advantages
Large Market
Customer insights through tracking and analytics
Fast response to consumer trends and market demand
Disadvantages
Lack of personal touch
Lack of tactile experience
Price and product comparison