Lesson 4

  1. State THREE (3) success measures of mobile advertisement impression effectiveness.

-Optimize your mobile marketing by building an independent mobile website.


-A further analysis of your mobile website and mobile applications will provide you with information on how to properly design your mobile strategy.


-Use of new relevant mobile features like the latest Google Message Extension introduction.

  1. List any FOUR (4) technology infrastructure for mobile and electronic commerce systems.

-Hardware
-Devices
-Server
-Software components

  1. Briefly explain the concept of electronic commerce and suggest TWO (2) application needs
    for a commerce web platform.

Concept of electric commerce: E-commerce (electronic commerce) is the buying and selling by an electronic network, mainly the internet, of commodities and services or transmission of cash or data. These commercial transactions take place either as B2B, B2C, Consumer-to-Consumer or Consumer-To-Business transactions.

2 applications : Online shopping and online banking

  1. Briefly describe about the categories of electronic commerce.

B2B - Business to business.
A business sells its product or service to another business under the B2B business model. The buyer is occasionally the end-user, but typically the buyer is the buyer. B2B transactions usually have a longer sales cycle, but higher value for the order and more repeated orders.

C2C - Consumer to consumer.
A C2C business – also known as the online marketplace - uses the transactions and listing fees to link customers to trade their goods and services and generally make their money. This concept was pioneered in the early days of the Internet by online businesses like Shopee and Lazada.

B2C - Business to Consumer
B2C businesses sell to end users. There are numerous unique ways in this context, therefore the B2C model is the most frequent business model.
Anything you purchase as a consumer at an online store - think clothing, household supplies, entertainment - takes place inside the framework of a B2C transaction.

  1. Differentiate the following terms:

i. Sell side and Buy side marketplace

ii. Cybermall and E-boutique

iii. Digital certificate and Secure socket layer

The buy-side e-commerce refers to transactions that an organization requires from its suppliers to purchase resources.
They basically imply that the upstream supply chain from procurement to inbound logistics is supported by communications technology.

A way of selling online items and services is straightforward and quick by opening a store at one of the many cyber center locations on the Internet. Generally, online malls offer complete storage, payment management, and administration solutions. For example, most cyber malls include a template for a product catalog, a shopping cart application and a form generator to easily set up small companies.

Digital certificate is a file or electronic password which demonstrates that a device, server, or user is legitimate by the use of encryption and the public key architecture (PKI). Authentication of digital certificate helps companies verify that their networks can only be connected by trusted devices and users.

A protocol for the secure channel between two Internet or internal linked devices is Secure Sockets Layer (SSL). SSL connections are formed before they are connected with a web server by acquiring SSL certificates from a certificate authority.

E-boutique is an online boutique

Sell side E-commerce refers to sales of items to customers of organizations. It involves the use of online technology to promote services using a variety of approaches. Not only do we offer online books and CDs.

  1. Briefly describe any THREE (3) m-commerce applications.

Mobile Banking: to execute all your Banking operations using a mobile website or application. It's a step forward and is usual these days for internet banking. The bulk of bank transactions in Nigeria, for example, are on mobile telephones.

E-bills: This includes mobile vouchers, mobile coupons to be redeemed and even loyalty points or cards system.

Auctions: Online auctions having now been developed to be made available via mobile phones as well.

  1. Briefly explain FOUR (4) reasons why m-commerce market adaptability varies.

Constraints of Mobile Devices
Handheld wireless devices that are in use today include mobile phones, PDA (Personal Digital Assistants), tablets, palm-sized computers/ laptops, etc. Although flexibility and mobility are two of the most outstanding benefits of mobile commerce, they miss out on a few elements when compared to computers.

  1. Compare the advantages and disadvantages of mobile and electronic commerce.

Advantages ：

Enhanced User Experience

Customer Support Availability

Variety Of Payment Methods

Disadvantages ：

Customers have concerns about privacy and security.

Hostile Conditions
When developing a strategy for mobile commerce, the bottom line remains the conditions at which the consumers browse, which keeps changing with every consumer at various times.

Small Screens
Although we say that m-commerce has led to carrying commerce wherever you go, this remains the biggest problem in mobile commerce to date. The limited space in the mobile app requires the usage of the smaller image, smaller text, and more number of pages so that the customers can get all information regarding the product if they wish to know.

Payment Troubles
The tiny keyboard seen in mobile devices makes it harder for people to type the credit card number and other details that are not experienced when using a computer.

Lack of in-store engagement with customers.

The added cost of operating an online store.