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Lesson 4 - Coggle Diagram
Lesson 4
- Briefly explain FOUR (4) reasons why m-commerce market adaptability varies.
Constraints of Mobile Devices
Handheld wireless devices that are in use today include mobile phones, PDA (Personal Digital Assistants), tablets, palm-sized computers/ laptops, etc. Although flexibility and mobility are two of the most outstanding benefits of mobile commerce, they miss out on a few elements when compared to computers.
Hostile Conditions
When developing a strategy for mobile commerce, the bottom line remains the conditions at which the consumers browse, which keeps changing with every consumer at various times.
Small Screens
Although we say that m-commerce has led to carrying commerce wherever you go, this remains the biggest problem in mobile commerce to date. The limited space in the mobile app requires the usage of the smaller image, smaller text, and more number of pages so that the customers can get all information regarding the product if they wish to know.
Payment Troubles
The tiny keyboard seen in mobile devices makes it harder for people to type the credit card number and other details that are not experienced when using a computer.
- Briefly describe any THREE (3) m-commerce applications.
Mobile Banking: to execute all your Banking operations using a mobile website or application. It's a step forward and is usual these days for internet banking. The bulk of bank transactions in Nigeria, for example, are on mobile telephones.
E-bills: This includes mobile vouchers, mobile coupons to be redeemed and even loyalty points or cards system.
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- Compare the advantages and disadvantages of mobile and electronic commerce.
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- State THREE (3) success measures of mobile advertisement impression effectiveness.
-Optimize your mobile marketing by building an independent mobile website.
-A further analysis of your mobile website and mobile applications will provide you with information on how to properly design your mobile strategy.
-Use of new relevant mobile features like the latest Google Message Extension introduction.
- List any FOUR (4) technology infrastructure for mobile and electronic commerce systems.
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- Briefly explain the concept of electronic commerce and suggest TWO (2) application needs
for a commerce web platform.
Concept of electric commerce: E-commerce (electronic commerce) is the buying and selling by an electronic network, mainly the internet, of commodities and services or transmission of cash or data. These commercial transactions take place either as B2B, B2C, Consumer-to-Consumer or Consumer-To-Business transactions.
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- Briefly describe about the categories of electronic commerce.
B2B - Business to business.
A business sells its product or service to another business under the B2B business model. The buyer is occasionally the end-user, but typically the buyer is the buyer. B2B transactions usually have a longer sales cycle, but higher value for the order and more repeated orders.
C2C - Consumer to consumer.
A C2C business – also known as the online marketplace - uses the transactions and listing fees to link customers to trade their goods and services and generally make their money. This concept was pioneered in the early days of the Internet by online businesses like Shopee and Lazada.
B2C - Business to Consumer
B2C businesses sell to end users. There are numerous unique ways in this context, therefore the B2C model is the most frequent business model.
Anything you purchase as a consumer at an online store - think clothing, household supplies, entertainment - takes place inside the framework of a B2C transaction.
- Differentiate the following terms: