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Lesson 4 - Review Questions - Coggle Diagram
Lesson 4 - Review Questions
1.State THREE (3) success measures of mobile advertisement impression effectiveness.
i) Exposure
In order to be effective, an advertisement must gain exposure, how many consumers have seen or heard about the message without exposure, advertising is doomed to failure.
ii) Attention
Advertisement cannot be effective unless they get the attention of target consumers.
iii) Attitude Change
Attitudes towards the product or organization, both before and after the appearance of an advertisement
2.List any FOUR (4) technology infrastructure for mobile and electronic commerce systems.
:red_flag:computers :black_flag:hubs :red_flag:router :black_flag:data centers
Briefly explain the concept of electronic commerce and suggest TWO (2) application needs for a commerce web platform.
E-commerce (electronic commerce) is the buying and selling of goods and services. Mobile-Friendly Website and Content management system
4.Briefly describe about the categories of electronic commerce.
a)Business-to-Business (B2B). model of business involves the conduct of trade between two or more businesses or companies. b)Business-to-Consumer (B2C). model of business deals with the retail aspects of e-commerce.
5.
Differentiate the following terms:
:pencil2:i. Sell side and Buy side marketplace
Buy Side is the side of the financial market that buys and invests large portions of securities for the purpose of money or fund management. Sell Side is the other side of the financial market, which deals with the creation, promotion, and selling of traded securities to the public.
:fountain_pen:ii. Cybermall and E-boutique
Cybermall can experience the product in your hands and ensure its quality is up to par with your standards. This is a much safer option when buying items such as clothing. E-boutique can get anything from any website around the world as long as it ships to Malaysia.
:pencil2:iii. Digital certificate and Secure socket layer
Digital Certificate is a digital "password" which permits a individual, organization to exchange information securely across the Web utilizing the public key infrastructure. Secure socket layer are small data files which bind a cryptographic key to a company's particulars.
Briefly describe any THREE (3) m-commerce applications.
a) Telecommunications, in which service changes, bill payment and account reviews can all be performed from the same handheld device.
b) Service and retail, as consumers are given the ability to place and pay for orders on-the-fly. c) Information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device.
Briefly explain FOUR (4) reasons why m-commerce market adaptability varies.
:!:i) Variety Of Payment Methods.
Customers are spoilt with options when it comes to payment methods on m-commerce.
:!!:ii) Customer Support Availability.
With the aid of chatbot and messenger apps, business owners can be assured that their customers have access to support within or outside business hours.
:!:iii) Enhanced User Experience.
User experience is a crucial factor that leads to conversion on mobile.
:!!:iv) Mobile Banking
Gone are the days where the public needed to queue up at banks or ATMs to make financial transactions.
Compare the advantages and disadvantages of mobile and electronic commerce.
:explode:Advanatage :It provides easy store access- Mobile commerce makes it simple to find the items accessible in the market by using wireless gadgets. Also, you don't need to go to the store to buy your necessities, instead, you can purchase items online. :fire:Disadvantage :Connectivity issue- If your net connection is poor then you will face an issue and also get irritated in m-commerce. The massive obstacle for M-commerce is the internet connection issue.