CUA50715_CUAGRD504_BSBCRT501_AT2_PE_TQB_v3.docx123 TMP C –Assessment Template -Portfolio of Evidencev1.2Page 7of 8Note to StudentAn overview of all Assessment Tasks relevant to this unit is located in the Unit Study Guide.AT2 Checklist1.Research£Unpack the assessment task / re-brief in consultation with stakeholders£Research other retail food branding and collect sample logos (reference images)£Research and list what techniques and software are used to create logos £Brainstorm your business name, target audience and SMP (Single Minded Proposition) using a mind map or other creative thinking tool£Outline cultural, social and environmental issues and impacts to be considered in developing new concepts and whether your concept could be commercially viable£Using research findings, produce at least o10 thumbnail sketches for your logo concepto2 thumbnail sketches for each of the other items oseek and record peer feedback£Using feedback, describe modifications of the design and options for layouts£Edit and refine ideas and graphics through experimentation£Conduct a self-evaluation from both a technical and aesthetic context and seek feedback from stakeholders and peers £Compare how your concept sits within the retail food business market2.Production(Seek and record feedback during production process)£Logo: Vector format in full colour (PMS/CMYK/RGB) and (MONO) black and white. £Logo Style Sheet: Research ‘logo’ style guides and provide a style sheet for your logo listing;oPMS colouroCMYK/RGB colour break downoMONO break downoTypographyoBrandimagery£Business Card: 90x55 mm standard size but can be customised. £Menu: Customised size (use of tables and/or tabulated text is required for pricing)£Company Uniform: You are required to develop a Polo/T-Shirt/Business Shirt design for your company. A4 (The brief from the client is that it is to feature the logo and a slogan (SMP). 3.Finalisation£Confirm that all designs are based on original ideas concepts and there is no legal, ethical and contractual information pertinent to the design£List the different file formats used within your assessment task and explain why they wereused£Complete a rationale, including but not limited to;oIdentify and evaluate technical problems based on developing your skills and
CUA50715_CUAGRD504_BSBCRT501_AT2_PE_TQB_v3.docx123 TMP C –Assessment Template -Portfolio of Evidencev1.2Page 8of 8completing the assessmentoDescribe following safe work practices for computer usage and in the design processoSelf evaluation of design process£Final Files: All Illustrator files and Photoshop files will be incorporated in Adobe InDesign for final files. Students will utilise the ‘File package’ tool in Adobe InDesign to package each individual piece of work, save following correct file saving protocols for output and follow the naming conventions mentioned in this assessment task shee