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The Coca Cola Company's issue: Plastic Waste - Coggle Diagram
The Coca Cola Company's issue: Plastic Waste
Political
Plastic
The company was audited as the largest plastic polluter in the world
California US court revised law to require Coke redeem its waste
Sugar
Philadelphia and Georgia government are increasing tax on beverage and soda drinks
Sweetened drinks increase obesity pandemic
Raw materials
Peruvian and Mexican governments created regulations to control exportation of coca leaves
USA increased regulations of coca leaf trades and imports
Political conflicts
The company impact the election outcome in US
The company was accused to make agreements of retribution for taxes and regulations with the parties
Ecological
Endangered marine species
Marine animals mistake plastic waste for food
Animals are trapped in plastics like fish nets, plastic bags, plastic straws which reduces mobility, starvation, drowning or suffocation
People's lives, food and water supply at risk
Leads to poverty, and scarcity of food and water supply
Contaminated food and water sources which detrimental effects on human health
Imbalance ecosystem
Plastic waste contributes to air, land, and water pollution and once ecosystem is destroyed it is difficult to restore
Climate changes and global warming
Social
Social context distinction
Marked social groups contradict the social reality
The campaigns show an abundance of food and beverages and a wealthy lifestyle urging the underprivileged to consume more drinks to stay within these standards.
Behavioral
The company's advertising uses digital influencers to reach teen audiences
Followers under 12 years old are drinking Coca Cola as their idols on social medias.
Physical
Eating choices and body image
The company ads dictate a trend exhibiting healthy and skinny bodies
Psychosocial
Network and media effects can increase psychological disorders in teens
Non traditional adds have used interactive announces to connect with adolescents and the excessive approach increases anxiety
Technological
Increase in competition
Hiring experts to improve marketing strategies
High tech machines usage increases
Increase in production cost
Machines used
Emission of harmful gases
Legal
Government
Governments are pressurized to enforce legal bans and policies changes against the company
Several new policies and law enforcement (including new global policies)
Improved Consumer law, and health and safety laws
Human rights
Racial discrimination
Ignoring black customers
Unfair hiring process
Not following environmental regulations
Increase dumping waste in land fields and ocean
Lawsuits files against the company
Penalties and fines charged against company
Forces the company to follow the new eco-friendly policies and have to redesign the products