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Ch.5 Government Protection, Consumer Groups, & the media, Key Terms -…
Ch.5 Government Protection, Consumer Groups, & the media
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State and local governmental units, including police, get involved in consumer protection
The NHTSA (National Highway Traffic Safety Administration) and DOT (the Department of Transportation)
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The media, including Consumer Reports
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Key Terms
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con artist
a confident man or woman who carries out a particular type of swindle in which victims are defrauded after their confidence has been won.
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corrective advertising
disclaims previous false advertising claims and is run by a firm to cause consumers to "unlearn" inaccurate information from prior advertisements
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extortion
illeggal use of position, power, or knowldge to obtain money, goods, funds, or favors
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horizontal merger
combines direct competitors in the same product lines and markets, w/ an example of a horizontal merger being two department store chains merging
information economy
Those who produce, have access to, and influence the spread of information have power in the global society
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injurious consumption
occurs when individuals or groups make consumption decisions that have negative consequences or misuse products in such a way as to cause injury to themselves or others
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media mix
the combination of media vehicles, nontraditional media and marketing communication tools whose mission is to reach a targeted audience
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social marketing
marketing strategies and tactics are applied to alter or create behaviors that have a positive effect or that try to revers negative outcomes for individuals, society, and the environment
special-interest groups
units of two or more persons who have a common interest and seek to influence gov. policy and enforcement