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Codashop TW - Coggle Diagram
Codashop TW
Market Review
Persona
Hardcore players
Paying users
Casual players
Thrifity users
Purchase Journey
Hardcore players
Paying users
Casual players
Thrifity users
Gaming industry research
Overall
Pros
Cons
Top 10 games
Marketing Strategy for TW / HK
5W1H - Let's think deeper
:question:What
:question:Why
:question:Where
:question:When
:question:Who
:question:How
Campaign execution framework
Plan / Design
Execution
Measure
Campaign for different customers
:crown:Royal
:snowflake:Churn
:eyes:Potential
Experimental campaign
Analysis Strategy
:question:What metrics are important to measure?
TPV
:question: How many existing / active customers do we have
:question: How can we analysis?
:question:By weekly sepnding
:question: By monthly spendling
:question:By purchase frequency
:question:How many potential / churn customers do we have?
:question:How to define a churn customer
:question:What tool?
Revenue
Social / community
Ads
Marketing Goals
Global
Local