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Affiliate Profitability - Coggle Diagram

- - - - Capex
        
        Heads
        
        Cost per head
        
        Headcount Days
        
        Cost per day
      - Licensing
        
        Software
        
        Hosting
    - - Writers
      - Commercial
        
        Analysts
        
        SEO
        
        Other
        
        Affiliate manager
  - - - Writers
      - Production
        
        Sub-editing
        
        Pics / gfx
    - - Media
      - Creative production / agency
- - - - Monetised articles
      - PVs / monetised artlcle
    - - Click thru rate (CTR)
      - Earnings per click (EPC)
        
        Conversion rate
        
        Net commission
        
        Average Order Value
        
        Commission Margin