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Manchester Marathon - Coggle Diagram
Manchester Marathon
2022
Prospecting | Video Views
Runners
Prospecting | Conversion (Initiate)
NOT DAILY BUDGET
Events / Key Dates
Lookalike Active
Retargeting | Conversion (Purchase)
NOT DAILY BUDGET
Website Visitors
Page Engagers
Watched Video / Clicked Ad
(Later)
Price Rise | Conversion (Purchase)
DAILY BUDGETS
Lookalike Active
Website Visitors
Engaged/Watched
Runners
LWR
Prospecting | Video Views
£40
Interests in Running + Charity by Top Locations - Video
Prospecting | Conversion (Initiate)
£60
Look-a-like - Video, carousel, static
Retargeting | Conversion (Purchase)
£100
Engagers / Web visitors (A) - Video, carousel, static
Engagers / Web visitors (B) - Dynamic
Now
Prospective
Lookalike (Reg)
Runners (Top Locations)
Lookalike (Active Visitors)
Retargeting
Website Visitors