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context | 1980's: time, newsweeks, us news, college ranking…
context | 1980's: time, newsweeks, us news
college ranking scheme/formula
secret algorithm
us news
tweaking/evolving
release day = occasion
methodology vs mythology
"how is it that a promotional gimmick from the 1980s, turned into a fetish object for American higher education?"
"promotional gimmick" - scam
"fetish" - weird insatiable desire
diction
source #1 | reed college hackers
pathos | reed college punished??
reed only school outside prediction
ethos | statistics practicum course
logos | recreate a model to predict vs news result (weight + sum)
source/example | Rowen University
source example | DEAN
"not qualified to assess other institutions"
hypothetical exercise w/ dean and pres of rowan
rated based off of random experiences, memories, and factories
disagreed on many parts
logos
looking at random things: family members, got coffee there once, cousin went there
president of rowan - "have to take matters into ur own hands"
rowan pres sends hot sauce to other college pres
"no publicity is bad publicity"
bribe, satire, humor
absordity
"where do i go from here?"
peer assesment score
largest effect = reputation score
"what basis for judgement?"
logos | reducing his ethos | "how would you know?"
yelp metaphor
where's the rigor?
religious school example
BIAS??
circular ranking almost
rhetorical strategy
Robert Morse head of us news rankings
surveys to admin
source/example | bill mayu
social science study @ duke
issues with bonds with historically black colleges
20% harder for hbcus to sell their bonds
37% in louisiana, missisippi, alabama
racial component in investigation | logos
"motivated by the same unconscious biases"
occasion | billionaire buys us news, wants to distinguish/reinvent