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1 (Hacer focus group, Estudio de mercado (EM)), VME = (265,000).82+(-235…
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VME = (265,000).82+(-235,000).18 = $175,000
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VME = (265,000).26+(-235,000).74 = -$105,000
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VME = (175,000).425+(-35,000).575 = $54,250
VME = (240,000).78+(-260,000).22 = $130,000
VME = (240,000).12+(-260,000).88 = -$200,000
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VME = (130,000).575+(-60,000).425 = $49,250
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