Revisionist History
S:Malcom Gladwell O: US News bought by billionaire to reinvent and distinguish A: us, college students, future college students P: How did a promotional gamic from the 1980s turned into a fetish object for American higher education
college rankings algorithm
Importance of US news rankings
occasion, release day of [rankings]
constant tweaking of methodology :
ethos
Rhetorical Strategies
Language
logos
recreate a model to predict the results
reed "punished" for not giving data,
statistics pracition
pathos
reed being punished for not giving data? developing a story
peer assessment score
largeest affect weight based on reputation
Robert Morse head of US news rankings
what is the basis for judgement
rowan university as source
rating schools, almost ironically, using personal opinion
has a really good control on how the information is being presented, turning it to fit his narrative
hot sauce example
the satirical and ironic example of hot sauce using to get recognition
bill mayu
scientifically rigorus measurment
racial motivations, using similar language and repeats his original thoughts
walter kimbraugh, president of dillar university
assign number to prejudice, call back to beginning of episode
parallells bond market and US news ranking