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Revisionist History, ethos, Language, logos, pathos, Importance of US news…
Revisionist History
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S:Malcom Gladwell O: US News bought by billionaire to reinvent and distinguish A: us, college students, future college students P: How did a promotional gamic from the 1980s turned into a fetish object for American higher education
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ethos
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walter kimbraugh, president of dillar university
Language
reed "punished" for not giving data,
racial motivations, using similar language and repeats his original thoughts
assign number to prejudice, call back to beginning of episode
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pathos
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rating schools, almost ironically, using personal opinion
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has a really good control on how the information is being presented, turning it to fit his narrative
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