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Hadiah Bagi Alam - Coggle Diagram
Hadiah Bagi Alam
Target Data
Berumur 18-35 tahun
Traits
Peduli lingkungan
Menyukai hal unik
Open-minded
Ramah
SES A-B
Pelajar dan Pekerja
Berdomisili di Bandung
MATOA
Values
Urban
Simplicity
Nature
Campaign
Tone&Manner: Elegant, Formal, Emosional
Tone of Voice: Affective/Anomalous
Approach: Storytelling
Tagline:
Our Letter to Nature
Visuals
Balanced Layout
Earthy Color Tone
Mainly White-Brownish Green
Occasional Beige
Short texts, big picture
Different for every campaign
Most of them went with dark colours
Nature
Present
Treatment
Regrowth
Precaution
Prevention
Colors
Green
Brown
Yellow
Orange
Red
Shapes
Trees
Soil/Ground
Flowers
Animals
Small
Insects
Worms
Bird
Big
Mammals
Bird
Reptile
Amphibi