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Lead Generation, What makes for an unsuccessful Campaign on Salesforce?,…
Lead Generation
Lead generation Model
Lead assignment
Quality check
Work on leads & adjust lead status
Qualify Leads
Convert leads
Marketing Campaigns
What makes for an unsuccessful Campaign on Salesforce?
Leads/Prospects are of low quality
No ownership of the campaign
Campaign monitoring metrics are undefined
Not monitoring the effectiveness of the campaign
Campaign not timebound
If the campaign is not tracked against other campaigns
The leads are repetitive across different campaigns
Product Manager
Commercial Experience
Commercial Knowledge
Technical Experience
Technical Knowledge
Harsh Currently having 5 years Tech experience
Move into another Chapter
60NT/40T
Work on a Commercial project
60NT/40T
Attend commercial Cert courses
Degree program
Move into Commercial Squads in Spark on senior role
Apply for a commercial role outside Spark
AL Dashboard
Sales Activities from SF
KPIs from Siebel
SME Entity Market Share
Spark Business customers mapped with their NZBN
Fuzzy Match
Match Spark Customer Name with NZBN Name (Fuzzy Match)
Geo-locate mismatched entities
Find nearest Spark customers which are not matched
Fuzzy Match only with the nearest neighbours
Mapping at Source
Integrate NZBN APIs into Salesforce
Integrate NZBN APIs in Siebel
Use NZBN Mapping Service