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Direct Marketing - Coggle Diagram
Direct Marketing
Week 4
Brand Equity
Customer Equity
Value Equity
Relationship Equity
Week 6
IDIC
Differentiate
Interact
Identify
Customize
Customer & Product Differentiate
Customer Differentiate
Interest
Demografi
Customer sebagai objek
Product Differentiate
Difersifikasi produk-produk
Produk sebagai objek
Week 1
Direct Marketing (Introduction); Role, Characteristic, Techniques of Direct Marketing.
CRM(Customer Relationship Management): Definition, Types, Strategic, Operational, Analytical, Collaborative, Objective, Benefit, Companies, Model of CRM and the Relevance of CRM and PR.
Week 3
Customer care and Loyalty
Loyalty direction
Categories of Loyalty Program
Membangun Loyalitas
Costumer Satisfaction
Three Fundamental
Satisfaction Points
Week 2
CUSTOMER BEHAVIOUR & CUSTOMER INSIGHT
IDIC MODEL
THE RELEVANCE OF CRM DAN PR
MARKET SEGMENTATION
Week 5
Customer Valuation
RFM
LTV
CAC