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Direct Marketing - Coggle Diagram
Direct Marketing
Pertemuan 3
Cust. Satisfaction
Effective cust. care = perfect
loyalty
Pertemuan 4
Brand equity
cust. equity
pertemuan 5
lifetime value
cust. valuation
Pertemuan 1
Direct Marketing, relationship, characteristics, CRM
Pertemuan 2
Customer behavior
hubungan CRM dengan PR
Segmen market
IDIC Model
Pertemuan 6
cust. satisfaction to cust. loyalty
product differentiation vs cust. differentiation
product diservication