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Direct Marketing - Coggle Diagram
Direct Marketing
Direct Marketing & CRM (6)
IDIC: Menjadi bentuk cerminan adanya hubungan yang tulus antar customer & brand untk membangun kepercayaan dengan customer.
Customer Differentiation: Dimana perusahaan memfokuskan customer sebagai objek.
Product Differentiation: Dimana perusahaan memfokuskan brand sebagai objek.
Relationship: knowledge, trust, intent, mutual, interactive, iterative
Identify - Differentiable - Interact - Customize
CRM Models
Introduction to Direct Marketing & CRM (1)
Learning Relationship
Definisi CRM
Definisi, role & karakteristik DMC
Product & Cust Centric
Tipe-tipe CRM
Customer Valuation (5)
RFM
LTV
CAC
Consumer Behavior & The Customer Insight (2)
IDIC model
Loyalty Ladder
Market Segmentation
Alasan
Benefit
Customer Equity &
Brand Relationship (4)
Customer Equity
Relationship Equity
Pareto Principle
Service Recovery
Measuring customer satisfaction
Value Equity
Brand Equity
Customer Care & Loyalty
Six Satisfication Elements
Location Element
Culture Element
Sales Element
Product Element
Aftersales Element
Time Element