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Take Action Challenge - Digital Projects for Social Purpose Organisation, …
Take Action Challenge - Digital Projects for Social Purpose Organisation
Challenge 1: In what ways may I increase sales for my environmental friendly products so that I can promote a zero-waste lifestyle?
WHO can I partner with to make more sales or reduce cost?
Funders on environmental issues
Collaboration with another environmentally-conscious product
Influencers or media personalities that usually post contents that encourage zero-waste lifestyle
Local production places
Eco-friendly stores/ partner with eco friendly suppliers by promoting them to get reduced costs.
WHAT is stopping people from purchasing my zero-waste lifestyle products?
Price points
Product quality
Price Sensitive Consumers
Zero Waste Products Knowledge
Not wanting to add to the pollution by buying new products
Lack of product reviews
Inconvenience and Accessibility to such products in nearby super marts
aren’t zero waste shops everywhere.
sometimes simply can’t find certain things, and you need to order them.
need to visit at least a few shops, so you can find most things you need. Itis another time-consuming task.
WHEN does the marketing content need to reach the target audience?
Introducing new product
Special days: Earth Day, common sales days like 11.11, 12:12
Sale seasons: GSS, Christmas, New Year
A week before store/product launch
promote brand awareness - attract and engage and retain an audience by creating sharing articles podcast and other media. Must deliver content to correct medium. target on the right platform and publish quality content to gain notice.
WHERE besides the shop can I conduct my business?
Website with payment gateway
Facebook or TikTok Online
Online website etc. QR code - Consumers can pay via Paylah app, who wish to purchase the items.
Shopee, Carousel, Lazada & Instagram
Facebook/Tiktok Live Auction
e-Commerce platform
HOW do I utilise existing digital platforms to market my products?
Owned media such as blogs and website
Paid media such as Google & Facebook ads
social media pages such as Instagram and Facebook, which are both owned by Facebook, which allow for scalability by allowing one content to reach two different platforms
Social Media Platform etc. YouTube or Tiktok
Send traditional and online media press release to share about the products and upcoming new products.
Online marketplace such as Shopee or Lazada
Provide free samples to local celebrities/influencers and get them to share their experience
collect email address thru an opt in forms = email marketing.
use video marketing also can.
Through education from early childhood and by adopting a zero-waste habits from a young age.
Promote a zero lifestyle waste - family and friends join a mission on thrash pick up or participate is some kind of eco-friendly workshop.
Collaborate with e-commerce platforms that have environmental sustainability as a CSR area