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Vega brand findings - Coggle Diagram
Vega brand findings
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Sometimes comfortable, angry, happy
Proud to be a student, but there is a lot of work.
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19,7% of participants associate Vega with a Dog.
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21,9% of participants stated Hiphop
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Collaborative work, the bean bags and that the degrees are recognized internationally.
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Collaborative when one has a good team, the interior design
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The fact that many lecturers care about the participants mental health, skill and work progress.
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Participants stated that in order to be more diverse, Vega should make the building universally accessible.
Participants stated that in order to improve, Vega should decrease the amount of emails students receive to make it easier to find the important emails
Participants stated that in order to be more diverse, Vega should provide a safer space for reporting issues.
Participants stated that in order to be more diverse Vega should make ensure that people feel secure and supported by incorporating gender- neutral bathrooms and treating students of different races equally.
Certain participants that had chosen to study at Vega chose it due to the recommendations of family.
Certain participants that had chosen to study at Vega chose it as they believed that it was the best place to get their degree.
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Certain participants that had chosen to study at Vega chose it offered them a better business and marketing education as compared to other brandong schools
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25,6% associate Vega with cold colors.
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Not homey, but still chilled
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Insights
Participants who study at Vega feel safer and more comfortable that it is a small Private university that provides small classes, because large classes do not provide individual attention and make people feel anxious.
Certain participants who study at Vega feel stressed, anxious, exhausted and overwhelmed, because there is a heavy workload expected to be executed in a short period of time.
Certain participants who study at Vega feel frustrated and hurt as they feel that they are not receiving respect and service they paid for.
Certain participants feel that they are being challenged and are proud to be a Vega student because challenges can build patience, endurance and strength
Certain participants who study at Vega feel inspired and grateful that they receive a good education because it grants them an advantage over others as well as international career opportunities
Certain participants enjoy the friendships developed. They don't feel that they are alone. They feel supported, making a positive impact on their mental health
Certain participants feel supported and cared for by lecturers who teach well because it makes them feel validated and secure about receiving the quality of education that they paid for
Certain participants enjoy the collaborative work, they feel prepared to take tasks and less pressure or stress to carry all the load themselves. They feel supported
Certain participants appreciate Vega due to the fact that Vega degrees are international and it grants them the freedom as well as the advantage to work around the world
People enjoy engagement and entertainment and characters that are associated with brands provide that.
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Warm colors are welcoming and feel more personal, which attracts the students, making them feel comfortable
Most participants feel that Vega is chilled yet driven, which provides a balance
Regarding music, Vega is associated with Pop and Hip hop because these participants feel that Vega is peppy, but edgy.