Vega brand findings
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58.8 % of participants heard of Vega through Word of mouth.
11.8 % of participants heard of Vega through School's promoting Vega amongst other universities.
25% of participants learned about Vega through the internet.
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29.4 % of participants view Vega as Unconventional.
23.5 % of participants view Vega as Rebellious.
5.9 % of participants view Vega as Timid.
29.4 % of participants view Vega as Curious.
29.4 % of participants view Vega as Friendly.
70.6 % of participants view Vega as Creative.
23.5 % of participants view Vega as High maintenance.
11.8 % of participants view Vega as Eccentric.
11.8 % of participants view Vega as Conventional.
0% of participants view Vega as Masculine.
29.4 % of participants view Vega as Influential
Certain participants that had chosen to study at Vega chose it due to the recommendations of family.
Certain participants that had chosen to study at Vega chose it as they believed that it was the best place to get their degree.
Certain participants that had chosen to study at Vega chose it offered them Niche courses.
Certain participants that had chosen to study at Vega chose it offered them a small environment.
Certain participants that had chosen to study at Vega chose it offered them a better business and marketing education as compared to other brandong schools
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75% of the participants stated that Vega is Diverse.
25% of participants stated that Vega lacks diversity.
Participants stated that in order to be more diverse, Vega should make the building universally accessible.
Participants stated that in order to improve, Vega should decrease the amount of emails students receive to make it easier to find the important emails
Participants stated that in order to be more diverse, Vega should provide a safer space for reporting issues.
Participants stated that in order to be more diverse Vega should make ensure that people feel secure and supported by incorporating gender- neutral bathrooms and treating students of different races equally.
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Participants stated that Vega makes them feel:
Overwhelmed
Taken care of
Inspired to reach their full potential
Grateful that they are receiving a good education
Frustrated at admin
Frustrated at times
Hurt as they pay a large amount of money yet Vega does not care
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Stressed
Anxious
Challenged
Overwhelming sometimes
Annoyed and exhausted
Sometimes comfortable, angry, happy
Proud to be a student, but there is a lot of work.
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What Participants enjoy the most about Vega is:
Small classes.
Collaborative work, the bean bags and that the degrees are recognized internationally.
The people that they are surrounded by.
The education or curriculum that is being taught.
The industry experience.
Friends.
Collaborative when one has a good team, the interior design
Specialised courses are offered.
The fact that many lecturers care about the participants mental health, skill and work progress.
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6.7% of participants associate Vega with Aloysius O'hare.
6.7% of participants associate Vega with an Angelic figure.
6.7% of participants associate Vega with a Centaur.
19,7% of participants associate Vega with a Dog.
6.7% of participants associate Vega with an Eagle.
20% of participants associate Vega with a Fairy.
6.7% of participants associate Vega with a Fox.
6.7% of participants associate Vega with a Professor V.
6.7% of participants associate Vega with a Robot.
6.7% of participants associate Vega with a Wolf.
6.7% of participants associate Vega with an Alien
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81.3% of the participants enjoy it when a character is used to represent the brand.
18.8% of the participants do not enjoy it when a character is used to represent the brand.
68.6% of participants associate Vega with warm colors.
6% of participants stated something inconclusive in regard.
25,6% associate Vega with cold colors.
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Participants stated that Vega’s atmosphere feels:
Chilled
Like an unconventional workspace
Not homey, but still chilled
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Like a conventional workspace
Relaxing
Like a party
Like a workplace
Like a Calm and chill party
Tense
Relaxed and driven
Energetic and creative atmosphere
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Vega was a music genre it would be:
7.1% of participants stated Action music from Starwars
7.1% of participants stated Lofi
21,9% of participants stated Hiphop
7.1% of participants stated Dreampop
14.3% of participants stated Pop
7.1% of participants stated Pop Punk
7.1% of participants stated Punk Rock
7.1% of participants stated Alternative
7.1% of participants stated Jazz
7.1% of participants stated Trap or HipHop or House
7.1% of participants stated Deephouse
Insights
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Participants who study at Vega feel safer and more comfortable that it is a small Private university that provides small classes, because large classes do not provide individual attention and make people feel anxious.
Certain participants who study at Vega feel stressed, anxious, exhausted and overwhelmed, because there is a heavy workload expected to be executed in a short period of time.
Certain participants who study at Vega feel frustrated and hurt as they feel that they are not receiving respect and service they paid for.
Certain participants feel that they are being challenged and are proud to be a Vega student because challenges can build patience, endurance and strength
Certain participants who study at Vega feel inspired and grateful that they receive a good education because it grants them an advantage over others as well as international career opportunities
Certain participants enjoy the friendships developed. They don't feel that they are alone. They feel supported, making a positive impact on their mental health
Certain participants feel supported and cared for by lecturers who teach well because it makes them feel validated and secure about receiving the quality of education that they paid for
Certain participants enjoy the collaborative work, they feel prepared to take tasks and less pressure or stress to carry all the load themselves. They feel supported
Certain participants appreciate Vega due to the fact that Vega degrees are international and it grants them the freedom as well as the advantage to work around the world
People enjoy engagement and entertainment and characters that are associated with brands provide that.
Characters attached to brands make people feel personally connected and important.
Warm colors are welcoming and feel more personal, which attracts the students, making them feel comfortable
Most participants feel that Vega is chilled yet driven, which provides a balance
Regarding music, Vega is associated with Pop and Hip hop because these participants feel that Vega is peppy, but edgy.