Vega brand findings

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58.8 % of participants heard of Vega through Word of mouth.

11.8 % of participants heard of Vega through School's promoting Vega amongst other universities.

25% of participants learned about Vega through the internet.

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29.4 % of participants view Vega as Unconventional.

23.5 % of participants view Vega as Rebellious.

5.9 % of participants view Vega as Timid.

29.4 % of participants view Vega as Curious.

29.4 % of participants view Vega as Friendly.

70.6 % of participants view Vega as Creative.

23.5 % of participants view Vega as High maintenance.

11.8 % of participants view Vega as Eccentric.

11.8 % of participants view Vega as Conventional.

0% of participants view Vega as Masculine.

29.4 % of participants view Vega as Influential

Certain participants that had chosen to study at Vega chose it due to the recommendations of family.

Certain participants that had chosen to study at Vega chose it as they believed that it was the best place to get their degree.

Certain participants that had chosen to study at Vega chose it offered them Niche courses.

Certain participants that had chosen to study at Vega chose it offered them a small environment.

Certain participants that had chosen to study at Vega chose it offered them a better business and marketing education as compared to other brandong schools

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75% of the participants stated that Vega is Diverse.

25% of participants stated that Vega lacks diversity.

Participants stated that in order to be more diverse, Vega should make the building universally accessible.

Participants stated that in order to improve, Vega should decrease the amount of emails students receive to make it easier to find the important emails

Participants stated that in order to be more diverse, Vega should provide a safer space for reporting issues.

Participants stated that in order to be more diverse Vega should make ensure that people feel secure and supported by incorporating gender- neutral bathrooms and treating students of different races equally.

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Participants stated that Vega makes them feel:

Overwhelmed

Taken care of

Inspired to reach their full potential

Grateful that they are receiving a good education

Frustrated at admin

Frustrated at times

Hurt as they pay a large amount of money yet Vega does not care

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Stressed

Anxious

Challenged

Overwhelming sometimes

Annoyed and exhausted

Sometimes comfortable, angry, happy

Proud to be a student, but there is a lot of work.

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What Participants enjoy the most about Vega is:

Small classes.

Collaborative work, the bean bags and that the degrees are recognized internationally.

The people that they are surrounded by.

The education or curriculum that is being taught.

The industry experience.

Friends.

Collaborative when one has a good team, the interior design

Specialised courses are offered.

The fact that many lecturers care about the participants mental health, skill and work progress.

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6.7% of participants associate Vega with Aloysius O'hare.

6.7% of participants associate Vega with an Angelic figure.

6.7% of participants associate Vega with a Centaur.

19,7% of participants associate Vega with a Dog.

6.7% of participants associate Vega with an Eagle.

20% of participants associate Vega with a Fairy.

6.7% of participants associate Vega with a Fox.

6.7% of participants associate Vega with a Professor V.

6.7% of participants associate Vega with a Robot.

6.7% of participants associate Vega with a Wolf.

6.7% of participants associate Vega with an Alien

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81.3% of the participants enjoy it when a character is used to represent the brand.

18.8% of the participants do not enjoy it when a character is used to represent the brand.

68.6% of participants associate Vega with warm colors.

6% of participants stated something inconclusive in regard.

25,6% associate Vega with cold colors.

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Participants stated that Vega’s atmosphere feels:

Chilled

Like an unconventional workspace

Not homey, but still chilled

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Like a conventional workspace

Relaxing

Like a party

Like a workplace

Like a Calm and chill party

Tense

Relaxed and driven

Energetic and creative atmosphere

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Vega was a music genre it would be:

7.1% of participants stated Action music from Starwars

7.1% of participants stated Lofi

21,9% of participants stated Hiphop

7.1% of participants stated Dreampop

14.3% of participants stated Pop

7.1% of participants stated Pop Punk

7.1% of participants stated Punk Rock

7.1% of participants stated Alternative

7.1% of participants stated Jazz

7.1% of participants stated Trap or HipHop or House

7.1% of participants stated Deephouse

Insights

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Participants who study at Vega feel safer and more comfortable that it is a small Private university that provides small classes, because large classes do not provide individual attention and make people feel anxious.

Certain participants who study at Vega feel stressed, anxious, exhausted and overwhelmed, because there is a heavy workload expected to be executed in a short period of time.

Certain participants who study at Vega feel frustrated and hurt as they feel that they are not receiving respect and service they paid for.

Certain participants feel that they are being challenged and are proud to be a Vega student because challenges can build patience, endurance and strength

Certain participants who study at Vega feel inspired and grateful that they receive a good education because it grants them an advantage over others as well as international career opportunities

Certain participants enjoy the friendships developed. They don't feel that they are alone. They feel supported, making a positive impact on their mental health

Certain participants feel supported and cared for by lecturers who teach well because it makes them feel validated and secure about receiving the quality of education that they paid for

Certain participants enjoy the collaborative work, they feel prepared to take tasks and less pressure or stress to carry all the load themselves. They feel supported

Certain participants appreciate Vega due to the fact that Vega degrees are international and it grants them the freedom as well as the advantage to work around the world

People enjoy engagement and entertainment and characters that are associated with brands provide that.

Characters attached to brands make people feel personally connected and important.

Warm colors are welcoming and feel more personal, which attracts the students, making them feel comfortable

Most participants feel that Vega is chilled yet driven, which provides a balance

Regarding music, Vega is associated with Pop and Hip hop because these participants feel that Vega is peppy, but edgy.