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Food and Drink Trends and NPD - Coggle Diagram
Food and Drink Trends and NPD
Consumer shifts
influencing behaviour and decisions
fads vs long lasting trends
consumer insights
influencers and social media
social listening
trend curve
lifestyles
content
unmet needs or better meet current needs
react fast
commercially viable
new ingredients
NPD Launches
success factors - profitable
measure ROI
maximise marketing
messaging
excite, educate and engage
protect market share
aligned to retailer strategies
co-create or take on a journey
unique / exclusive
trend forecast
trust
quality
vegan / plant based / flexi
dietary requirements
allergies and intolerances
key drivers
different types
crop diversity
key ingredients
soya, protein, nuts, pea, tofu, seitan etc
read euromonitor, presentation from agency
Health, Wellness and Nutrition
growth areas?
ingredients
bone broth
premium
links to environment, sustainability, CSR
Mental and emotional wellbeing
indulgence
comfort food
convenience
Sustainability
credentials
communication
carbon neutral
energy efficient
value, quality and sustainable
Greenwashing
PACKAGING
lidl and recycling points