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Elaboration Likelihood Model (ELM)2 hướng, tiền, : màu - Coggle Diagram
Elaboration Likelihood Model
(ELM)
Central route
ability and motivation to process a persuasion message is high
be newsworthy and believable
cognitive in nature
4.
Origin
5.
Review
3.
Ingredient
6.
Reliability
1.
Insurance costs
2.
Cost
Peripheral route
ability and motivation to process a message is low
be credible, or attractive
emotional in nature
1.
Color
2.
Sex appeal :
3.
More expensive than Neighborhood
4.
Get the joy right at the moment
:
