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Communication Channels, image, image, image, image, image, image, image,…

- - - - 2
        
        Newspapers
      - 3
        
        Magazines
      - 1
        
        Direct mail
      - 4
        
        Billboard
    - - 1
        
        TV
      - 2
        
        Radio
  - - - Lobbying
    - - Publications
    - - Events
    - - News
    - - Social Investment
    - - Identity media
    - - Community Involvement
  - - - Minigames
    - - Coupons
    - - Exhibits
    - - Gifts
  - - - Street activities
    - - Festivals
    - - Entertainemnt
    - - Factory tours
- - - - Organic WOM
    - - Amplified WOM
  - - - Direct selling
    - - Retail selling
    - - Telesales
    - - Agency selling