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Post Pay, mM - Coggle Diagram

- - - - Differentiation
        
        To be the first post pay service provider to offer 30 days minimum credit in the market
      - Segmentation
        
        Behavioral segmentation leading to relevant products
      - Sampling
        
        Encourage customers to keep / try hutch as the second SIM
  - - - Activation
      - Collection
      - Retention
      - Account Value Growth
    - - Based on revenue delta
  - - - Rental Revenue
      - Partner product revenue
      - Pack usage
  - - - Automated BI based analytics
        
        D-1 Reporting
        
        Real time subscriber behavior monitoring
        
        Daily performance reporting
        
        Automated RCA analysis for minor anomalies
      - Product and solution profitability
    - - Finance & Business alignment on reporting
    - - Review current process for possible optimizations
      - Optimized last mile
    - - optimization of digital ads
        
        FB
        
        Instagram
        
        You Tube
        
        Linked in
        
        Google Ads
        
        Reward ads (in game)
        
        SEO
      - AB Test marketing based marketing communication
    - - Non realistic targets
        
        Enable top down realistic targets
        
        Break targets in to weekly achievements
        
        Setup Motivational KPI based targets
        
        Activation Count
        
        Billed Revenue
        
        Collection
        
        Remove earning Cap limiting performance
      - Limited Head Count
        
        Expand with FLs to supplement and grow team once solutions / products are in place
        
        Explore New partnerships
        
        Increase admin Support for Pre Paid team
      - Weak funnel management
        
        Daily Digital Review - Mobile App
        
        Weekly in meeting review
        
        Business line wise lead life cycle management
        
        Explore VTiger or Sugar CRM
      - Higher TAT in field quarries
        
        Implement Mobile app for offline outstanding quarries
        
        Find out number of connections for a NIC
      - Backend Process TAT
        
        Process Optimization
        
        Backend verification TAT
        
        TAT for New Contracts
        
        Job completion email
      - Demo Hardware
        
        Setup Demo device pool
    - - Explore IT / Billing solution for manual baring categorization and automatic re-connection
    - - Need solid process to avoid continued billing
      - Need to move customer to win back process
      - RCA for customer exit
  - - - Manager Post-Pay
        
        AM Post Pay
        
        Executive Post-pay
        
        Sales Admin
    - - Manager Enterprise
        
        AM Enterprise & SME
        
        Admin Support Executive
        
        Executive Sales Coordination
- - - - User customized Bill Advertisement
      - Bill JPEG
- - - - Prepaid Team
      - Post Paid Team
      - Sales Partner
      - Digital acquisitions
        
        HUTCH
        
        Via Referrals
        
        Via Digital Ads
        
        Partner
        
        DIY
        
        Web Site
        
        Partner Location
      - HUTCH customer care
    - - Individual Consumer
        
        Voice
        
        Heavy voice packs
        
        Couple SIM
        
        Friends & Family
        
        Data
        
        iPAD data connetion
        
        Device Data Bundle (one pack many devices)
        
        Guaranteed QOS products
        
        Combo
        
        Commuter Pack
        
        Streaming Services
        
        Unlimited YouTube
        
        Unlimited Social media
      - Small Groups
        
        Combo
        
        Data
        
        Data pool with data carry forward
        
        Voice
        
        Family CUG
        
        Community group CUG
    - - Explore Hutch as the alternative partner for connectivity
    - - SIM Vending Machine
      - Strategic Partnerships with handset retailers
      - Digital Interest Creation
        
        Blogs
        
        Sub conscious brand positioning in TG
        
        Key pain point amplification
      - Digital Lead generation
        
        Sales Team enablement on Digital lead generation on Linked In
        
        Systematic Camping's on FB, Instagram, Bulk Mail
        
        Google Ads on web searches and youtube
        
        In Game Rewards
  - - - Current
        
        Praneeth
        
        7 DSE
        
        3 FLs
        
        Kanchana
        
        4 DSE
        
        1 FLs
      - Interim
        
        Praneeth
        
        7 DSE
        
        7 FLs
        
        Kanchana
        
        4 DSE
        
        4 FLs
      - Future
        
        Sector Head 1 - Praneeth
        
        7 DSE
        
        7 FLs
        
        Sector Head 2 - Kanchana
        
        7 DSE
        
        7 FLs
        
        Sector Head 3 - New Recruit
        
        North & East Reginal 4 DSE
        
        4 FLs
        
        Southern Provincial Sales 1 DSE
        
        2 FLs
        
        Central Provincial Sales 1DSE
        
        2 FLs
    - - Current
        
        Voice & Data
        
        Bulk SMS
        
        Viber Bulk
        
        Mobile PBX
      - Interim
        
        Voice & Data
        
        Free Rental Plans
        
        Friends & Family for Staff
        
        FOC URLs for Staff ( E.g. DP Education )
        
        All Current Products
        
        CRM for Beauty Saloon (Bulk SMS focused)
        
        CRM For Restaurants (Bulk SMS focused)
      - Future
        
        Voice & Data
        
        Free Rental Plans
        
        Friends & Family for Staff
        
        FOC URLs for Staff ( E.g. DP Education )
        
        QOS Guaranteed DATA for business
        
        Personal Connection for Official use (Data + Voice for added on personal connections of staff with CUG)
        
        Premium Numbers
        
        All products from Interim
        
        Bulk SMS For Educational Institutes
        
        Hosted SFA
        
        Simple Cheque Manager
        
        Smart Devices & Solutions
        
        Home Broadband
      - Positioning
        
        Business partner that offers relevant solutions
    - - New Reginal sales focus
      - Customized packaging
      - Customer business focused solutions
      - Channels
        
        Hutch Shops
        
        Strategic Partners
        
        DSE and FLs
        
        Digital Sales Partners
        
        Web Sales
      - Online Lead Generation
      - HUTCH Gold Sim to motivate channels
  - - - Current
        
        2 Account Managers
      - Interim
        
        3 Account Executives
        
        Existing 2 Continue
        
        New Executive to Expand Customer Portfolio and explore Gov Sector
      - Future
        
        Business Sector Focused Sales Team
        
        Pre sales / Solution
    - - Positioning
        
        Business Value Addition by enchased productivity and connectivity
      - Product Portfolio
        
        Current Solutions
        
        Voice & Data
        
        Bulk SMS
        
        Leased Lines
        
        Mobile VPN
        
        Mobile PBX
        
        Vehicle Tracking
        
        Viber Bulk Messaging
        
        Virtual Server
        
        Interim
        
        Fleet Management
        
        Field Staff Management
        
        Director Board Automation
        
        Hosted SFA
        
        Current Solutions
        
        Future
        
        Voice & Data
        
        Business Booster Packs
        
        50% Discount on IDD
        
        Free IDD quota for C level
        
        Free Roaming
        
        Free Rental Plans
        
        Friends & Family for Staff
        
        FOC URLs for Staff ( E.g. DP Education )
        
        QOS Guaranteed DATA for business
        
        Personal Connection for Official use (Data + Voice for added on personal connections of staff with CUG)
        
        Interim Solutions Products Plus
        
        Focused Solutions
        
        Supply Chain & Logistics
        
        Manpower & Security
        
        General Connectivity & Process Automation
        
        Business Eco System Vertical Integration
        
        IOT & M2M
        
        Startup Connectivity Support
    - - Channels
        
        E-SIM
        
        Hutch Shops
        
        Strategic Partners
        
        Account Managers
        
        Tenders
      - E-Sim Support
      - loch ness monster of mobile communication coming to life - the HUTCH Gold SIM
      - Building Value with business partnerships
      - Focus on collaborative commercial bodies (AMCAM, UKTI ect..)
      - Relationship based personal selling
      - Business Sector based key communications
- - - - Customer engagement to start from day one