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HEYTea Porters five force, The threat of substitute products, The…
HEYTea Porters five force
The bargaining power of supplier :
low power of suplier
low supplier concentrations
small supplier scale
low industrial concentration
Rivalry among competitors
Majorly competitors are retail industry
The competitors have strategized on competition on price service and quality and strategic alliance to maximize customer satisfaction and customer loyalty strengthening,
Rivalries are Starbucks, Costa Coffee, and C straits café,
Heytea face a low reputation
The threat of substitute products
Heytea should focus on providing better ambiance and quality products.
Heytea faces a high threat of substitutes
The bargaining power of buyers
investing more in improving customer loyalty and commitment by considering their plea.
lower price and boost the product quality
High bargaining power
The threat of new entrants
Tremendous amount of money for the upfront start industry