How is Digital Media Helpful?
facilitates interaction across:
social boundaries
economic boundaries
cultural boundaries
political boundaries
religious boundaries
ideological boundaries
How can we know what really happened in the past without using media?
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What jobs and salaries are available for digital media?
Major Media Companies
Social Media Specialist
Video Game Desginer
Allows for the exchange of information in many different ways for different different purposes as well including:
entertainment
illustration
Communication
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Museums
Libraries
Average Salary: $37,903 per year.
Web Developer
Average Salary: $76,186 per year.
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Web Analytics Specialist
Average Salary: $85,835 per year.
Average Salary: $71,003 per year.
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Snapchat-
Snapchat is a multimedia instant messaging software and service established by Snap Inc. in the United States.
One of the most unique features of Snapchat is that images and messages are often only visible for a brief period of time before they are lost to their receivers.
Snapchat was released on July 8, 2011, and is still around and will continue to be around for a long time.
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Twitter-
Twitter is a microblogging and social networking website based in the United States that allows users to send and receive messages known as "tweets."
Twitter was created on March 21, 2006, in San Francisco, California, United States.
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Facebook-
Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, Harvard College roommates, and classmates, started Facebook in 2004 as TheFacebook.
On Facebook you can post texts, images, and videos, you can also send messages.
Types of digital Media
Owned Media
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DIgital Media helps us recieve information at a faster rate.
Businesses benefit from faster communication which helps them make more money. For example zoom meetings instead of flying from city to city to have a meeting.
Communication of breaking news is faster. Broadcasting news on the TV is a faster way than delivering letters or newspapers.
Learning and research through the internet is faster than learning and researching from books.
People are more accessible
Long distance relationships
Simply talking to other people through the internet
You can call or text anyone in any place on earth
Owned media is media that is owned directly by a company or a person.
This media is solely owned by one company and can only be explored on platforms created by them, and cannot be explored through third party means.
Examples:
Blogs
Websites
Newsletters
Owned media makes it easier for a company to personalise its content for each user due to the lack of third party interference.
How to explore Digital Media through audio/video:
Youssof Atwa
We can explore Digital Media through videos in many ways. For example, we can use apps like Youtube, Netflix, and much more. Also, we can watch ads which is considered paid media.
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We can explore Digital Media through audio in many ways. We may listen to the radio or other news channels. Also, audio may be transmitted to us using voice messages. Furthermore, music can be used to explore digital media.
Video Definition: Video is the recording or production of productional images.
Audio Definition: Audio is sound that is recorded and may be transmitted.
Letters
Written articles
Artifacts
The past could also be known through our ancestors from different generations when they tell us stories of what they've been through and what they know.
Media (non-digital)
the main means of mass communication
Books
Newspaper
Marketing
Advertising
Editor
Non-Digital
Earned media
Earned media is publicity online is which it is gained through promotion online which is through advertising and owned media.
Mostly adds will be on video games and major platforms used by many people to promote any type of business.
The most place that adds are influential is youtube with millions of people viewing adds every minute, many big businesses like souq and grammarly have adds on youtube showing how effective adds are.
The average youtube ad costs about 5000 dollars, some cost much, much more.
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How to explore digital media
Advertisements are very common to find when scrolling through media (usually social media). They are a good way for smaller companies to advertise their product. Advertisements also help media platforms make money.
Social media
Social media is interactive applications where we can create things, share them, and share information and ideas in communities and networks.
By using social media to explore digital media through scrolling and searching you can promote and try new things in marketing with just a single click of a button.
paid media
Paid media refers to external marketing efforts that involve a paid placement
Example : Netflix
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You can explore digital media through news and articles. These give you important information about current events. Articles in specific tend to give
information about everything
What is Digital
Digital is a way of communication through any technology. Such as a phone and computer. Apps could be WhatsApp, Instagram and etc.
Video