How has the rise of social media influencers affected fans' perception…
How has the rise of social media influencers affected fans' perception of fame?
Definition of fame is ever changing
70s/80s/90s - less access to media meant it was "harder" to become truly internationally famous
early 2000s - development of media, tabloid magazines, etc. means that people are starting to become more internationally recognised for doing "less"
2010s - development of media and especially social media has led to a far more broad definition of fame, much easier to attain fame now
Online community creation
gives false idea that fans know their idols
unlimited access to info about celebs
influencers create so much content e.g. vlogs, pictures, etc that you feel like you have insight into their lives
celebs can interact easily with fans
twitter, discord, etc. - platforms for people to make friends with same interests
spreading hate is easier now, also easier for celebs to see the hate about themselves as everyone has access to it
e.g. 20 year old youtuber Emma chamberlain
has worked with major brands e.g. Levi's, Louis Vuitton, simply promoting them because she has a large platform
tik tokers - famous for "nothing" - billions of fans
gateway to other opportunities e.g. clothing lines, acting, singing, etc
development of early 2000s socialites e.g. paris hilton - famous for "nothing"
Fame now seems tangible to just about anyone
Idealisation of "fame"
famous lives portrayed as perfect - damaging to perception of your own life - not good enough
comparison of yourself to "famous" people your age who are self-made millionaires
current movement towards influencers using their platforms for more raw and real portrayal of life - showing that they are the same as everyone else despite having this "fame"