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Air Macau, Rivalry among competitors, For now Airbus’s bargaining power is…
Air Macau
Buyer power
domestic
Domestic airlines have more competitors and substitutes, and buyers have higher bargaining power
international
Air Macau's international routes are concentrated in Japan. There is no other competitor, and the buyer's bargaining power is low. Southeast Asia and South Korea airlines have more competitors and higher bargaining power of buyers
Recently, due to the impact of the epidemic, the number of international tourists has decreased significantly, and buyers' bargaining power has increased in a short period of time
Threat of substitute
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Trains
According to the tourist source data disclosed by the government, people are less likely to go to Macao directly by air, and more likely to go to Zhuhai by high-speed rail, and then enter Macao through the gate.It's fair to say that the rail system has the majority of the market
From the perspective of main tourist sources, the top five regions in group tourism are all close to Macao, and most of these tourists choose to take railway, which is consistent with the phenomenon shown in the table of the previous project.However, Air Macau’s routes are concentrated in distant provinces, effectively avoiding the risk of competition with neighboring provinces in railway transportation.
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Threat of new entrant
conclusion
The entry of new enterprises not only requires a lot of investment and a higher start scale, but also is difficult to stand firm
scale economy
A barrier to entry formed by economies of scale. Enterprises cannot produce at a minimum cost before obtaining a certain market share.Industries with the minimum best scale at unit product cost at the lowest (the lowest production at unit production cost) occupy a large proportion of market scale (industrial demand), often with high concentration, but also a high degree of monopoly.
market conditions
The types of business for civil aviation transport include passenger and freight transport.With the development of China's civil aviation industry, especially the progress of civil aviation cargo, the volume of civil aviation cargo transport in China continues to improve.Also because the epidemic was hit slightly in 2020, it is expected to slowly revive the industry in 2021.
Data source: National Bureau of Statistics, China Business Industry Research Institute collation
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