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Artefact Research, Toru Iwatani, Iwatani noticed that video games were…

- - - - Functionalism
        
        how his practice influenced the world
        
        Apple (calculator)
        
        withstood the test of time
        
        Definition: form of the object is driven by the purpose of the object and not by its aesthetics
      - 10 principles of good design
        
        innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, thorough, environmentally-friendly, as little design as possible
      - Modernism
  - - - detailed consideration of compact, simple designs = Braun's success for postwar consumer electronics market, became a model for their competitors
    - - nickname: Snow White's Coffin
        
        white metal casing & transparent lid
        
        elemental look, redefines classification of domestic audio equipment
- - - - Soshana Zuboff
      - Targeted Ads
      - Commodification of personal data
      - In regards of Pokémon Go
        
        Companies paid Niantic for "footfall" - relate this to the revival of brick and mortar retail economies
        
        Companies that paid would have their franchises' allocated as "Pokéstops", therefore will increase footfall, have customers (players) buy their products even when they don't need to (concept goes back to W4 reading "Function in Modern Design" - concepts of passive consumerism because of external forces)