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Performance Planner - Coggle Diagram
Performance Planner
Planning GG ads budget
understand future spend potential of the current Google Ads Campaign
drive budget decisions
take advantages of seasonality
capture incremental opportunity
set optimal bids and budget
ensure maximize ROI
new opportinity to grow sale with Google Ads
HOW
Forecasting
made up of billions of search per week
Stimulation
seasonality
clickthrough rate
competitors
landing pages
time of day
Machine learning
fine tune forecast
accuracy
Validation
forward and backward of thousands campaign sample
ensure the accuracy
how to use
learn
new budget plan to learn the best bids and budgets
drive incremental conversions
explore
further optimizations and forecast
grow your business with google ads
Do
Review and implement changes
prescribed by Performance Planner Plan
repeat
react to external factors
optimize the target metrics set
monthly basis for the best results
WHY
Accurate forecast
google data - account's history performance
validated machine learning
benefit of machine learning
best bids and budgets
additional conversion at the same spend using Planner
incremental number of conversions
maximum amount you can spend
without
diminishing
returns (maintain your current CPA)
at your desired target CPA goal (in order to remain profitable)
Additional spend and resulting conversion scenarios at higher target CPA goals (reduce profitability to increase total conversion volume)
the most conversion
for any spend scenario