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reach your audience - Coggle Diagram
reach your audience
Audience targeting: based on their interest
Affinity audiences
reach potential audience
make them aware of business
In-market audiences
researching and actively considering your product
get conversion from highly qualified customers
drive remarketing performance
reach customer close to complete a purchase
Demographic target
assosiated with certain demographic categories: age range and gender
Customer Match
data shared with Google
Example: sport equipment
Remarketing
already viewed ski section
show them special offer
Affinity Audiences
add "keyword-related" to ad group
who you think may be your audience
Demographic
if for women only can show ads just to women
Customer Match
Google user
Sign-up to newsletter
Remarketing
previously visited your website
interacted with your business