www.proton.com Website

Customers who are loyal will join member club as membership could get more benefit

Hence, feature such as safety and comfort is essential for this group of target market

Proton provides a 1-year extended warranty covering the engine and transmission and are eligible for a one-time free service (engine oil and oil filter only), up to 6 months after their registration date.

Proton's UCM(Used car management) will set up a car portal with an online selling platform to attract tech-savvy used car buyers

The subtle black and gold color further highlights the bumper and alloy wheels

Features a unique black and yellow color as well as leather seats and R3 carpet on the inside of the car

The sporty R3 body kit is complete on the exterior of the car

The black color is decorated with the color R3 as on the proton race car

They used it to create information about their product and brand

They also want to spread the benefit of their prooduct for the sales good of services

Proton used IMC because IMC can set up the channels to receive their information of product

It have been used for different cars model in various way

It also can reform the message from the market process and change it to better improvement of Proton's product

Determine the communication process and new oppurtinity of their product with customers

They used to reach a large number of people to know their product as they are one of international brand of our country,

They continuously to attract customer in create posting and keep post about their latest product with #ProtonFamily in their social media.

customer who towards the latest automobiles and who look interested in attractive automobiles may choose Proton X70

sense of patriotisme

Proton offer a rebate RM4,000 who purchase Proton Iriz to benefit this group income

provides fresh graduates an opportunity to own their first car with low Hire Purchase (HP) loan rates.

be aged between 18-30 years and have a job with a minimum salary of RM1500

to help address the issues of mobility for those entering the job market.

offering interest rates to as low as 2.22% based on customer creditability and margin of finance

customers would directly benefit as their lower monthly repayment would enable them to use the savings on essentials

it is a necessities for them to own a car with affordable price

as they can easily bought a new car with their high income

attracted to brands of car that are considered high status

more interested in brands that have social recognition benefits

They would go for Proton Saga, as it is affordable and is the lowest priced Proton model

because it is important to ensure the safety, to avoid accident

it keeps cost down, save money in the long-run

because the design, feature and quality match and attract the customer

Proton provides online services to make it easier for consumers to browse and purchase their products regardless of usage limits

MyProton App

MyProton are available in Malaysia and operate in countries like UK, Australia, and Singapore

export to prominent countries like Egypt, South Africa, Chile, Indonesia, Germany, and Thailand

because of that, Proton has exported 400,000 units globally

Include all types of smartphone users can browse the Proton application by choosing their server

Proton use authorized dealers to provide the customers a good customer service experience and build brand loyalty

has a sporty interior with comfortable seats which have fabric/ leather upholstery to give a premium look

have sporty front bumper, headlights and bonnet

They definitely have the capabilty to own a luxurious car

equipped with an intelligent cockpit interaction system, the (GKUI)

Dealership allows for an easier process when it comes to doing warranty and recall work, as well as rountine maintenance and other repairs

Currently, Proton have
125 4S outlets across Malaysia,
78 of them are 3S and 47 are 4S centers

1S = Showroom Only
2S = Service Center Only
3S = Showroom, Service + Spare Parts
4S = 3S + Body Collision Repair & Insurance Claim

The customers can enhance the shopping experience

Door to door service

Document booking

Loans are easy to pass

They have rebate until RM 7000

Consumers willing to pay the full price for the product to have a good product and greater quality

Free labour and part maintenance

Boost the Proton reputation

Offer the retailers of benefit giving customer the discount of a product

Middle East

United Kingdom / Western Europe

South-East Asia

Australasia

Proton provide tax free for customers

They have a life session to speed up the promotion for their brands

They have a carnival collaborate in company of television, social media and influencer to boost up the product info

Proton provides a special proton website to make it easier for proton users from around the world to access and get the latest information about proton

Proton car has professional quality relates to procedures and techniques used to meet customer needs

PT Proton Edar Indonesia has registered higher sales of 1,422 unit compared with 546 units in the previous fiscal year

The Indonesian Automotive Indistry Association (Gaikindo) had forecasted a steady total industry volume growth over the next three years from 500,000 units in 2008 to 600,000 units in 2010

In July 2007, Proton Indonesia launched the Waja and Neo models in conjunction with the Indonesia International Motor Show 2007

they would go for compact car like Proton Iriz

to save budget they will choose pre-owned vehicle

would bought a Proton Saga or Iriz

need a larger, more comfortable car to move their family

attracted to product features that benefit their family needs

can go for : Proton Exora, Proton Persona

care for environment and able to afford luxurios car

Made its entry into Thailand on 30 January 2008 through its wholly-owned subsidiary, Proton Motors (Thailand) Limited

Aims to achieve sales of 4000 units through
the sale of various models including the
Savvy, Gen 2, Neo, and Persona

Proton managed to successfully penetrate the Thai market with sales of its cars exceeding 1200 units within the first six months of its launch

As the result, Proton has captured 1.3% of the market share in the passenger car segment and was ranked 8th overall

This reduction signaled the end of bumper quotas in the island state and resulted in distributors reducing their margins to clear outstanding stock

80% of cars in Singapore are less than four years old while 90% are less than five years

Sales were also futher affected by the increased petrol prices and tightening of credit due to sub-prime fall-out in the US

Given the market conditions in Singapore, a munber of initiatives are in the pipeline to increase Proton's operational efficiency in Singapore

Contraty to concerns surrounding the automotive industry, the overall UK total industry volume in 2007 increased by approximately 2.5% to reflect over 2,400,000 sales

Despite reduced marketing expenditure, retail sales increased by 3.5% during the period, which bodies well for the brand in the long term

In the second half of 2007 and early 2008, the operating environment in the UK became more challenging with higher market and rising cost of living

Given these market conditions, Proton Cars (UK) is adopting a number of initiatives which will lower operating costs, while maintaining a high level of support for our dealer network and customers

Australian vehicle sales grew by 9.1% and reached a record 1.049 million units

The launch of Persona in May 2008 and the subsequent release of the face-lift Gen 2 are expected to boost volume by 22% in the new financial year

Sales of samller fuel-efficient vehicles accounted for the majority of the increase due to the increasing price of oil and rising interest rate

The small and light segments grew by 10.2% and 5.9% respectively whilst Proton's retail sales increased by 16%

Proton Cars Australia will be implementing an ggresive rationalisation programme to improve dealer throughput and increases the yield in under performing regions

N95 cabin filter for better protection from external pollution.

Gold accents for front and rear bottom bumper decoration.

Subtle touches such as the R3 emblem on the boot cover and window stickers to recognize Proton’s success in motorsports.

Splashes of yellow hue on the center panel, a combination of meter and air conditioning vents as well as special R3 footwear.

Consumers nowadays prioritize safety and comfort when using a vehicle. Proton has therefore listened to the voices of consumers to further enhance safety and comfort on their vehicles.

Proton sees that comfort while driving is very important for consumers because the car will be used in their daily lives such as moving to work or traveling long distances when returning hometown.

Proton has considered the voice of customers on the safety of Proton cars which is unsatisfactory for their customers therefore with this launch Proton offers car models that have an upgraded level of safety to reduce customer concerns about the safety of Proton vehicles.