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Consumer panel - Coggle Diagram
Consumer panel
It is a method to gather information to know consumers behaviors
NIELSEN
How it works?
NIELSEN collects 250,000 househols information in 100 countries around the world
How it starts?
It started in 1980, now they visit to its panelist to check what products they purchase. Its samples are geographicaly representatives.
What do they do?
Provide local and global understanding of consumer behavior and sales od different products around the world. It help to make plans and decisions for your company.
Services of consumer panels
Increase purchase of sellers, small retailers and manofacturers.
How do they do that?
Understanding families and consumers purchase behavior.
How the company going to increase its sales will depend of what it needs to do according to the consumer behaviors:
Increase purchase frequency
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Tool to do this is a homescan.
Stock Keeping Unit
What does data help us to calculate?
% of households buying
Amount of product purchased per household
Expenses per household
Average price paid by consumer
Volume and market shares
Brand participation.
Geographical distibution areas of consumption and sales channels
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How a consumer pannel works
It works collecting 250,000 househols information in more that 25 countries around the world