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Táche's user journey map - Coggle Diagram

- - - - subscribing to the blog for the purpose of further monitoring
        
        unsubscribing in case of unliked content
        
        retargeting with a discount offer / new product
        
        possible purchase
      - desire to purchase a product
        
        go to the Instagram shop
        
        estimate the price range and assortment
        
        desire to make a purchase
        
        go to the site
        
        add an item to the cart
        
        2 more items...
        
        dissatisfaction with prices and assortment
        
        retargeting with discount offers + retargeting with notification of a new product
        
        possible purchase
      - leaving the blog with dissatisfaction with the visual component and brand's idea
- - - - subscribing to the blog for the purpose of further monitoring
        
        retargeting with a discount offer
        
        possible purchase
        
        unsubscribing in case of unliked content
      - desire to purchase a product
        
        go to the Instagram shop
        
        estimate the price range
        
        dissatisfaction with prices
        
        retargeting with discount offers
        
        possible purchase
        
        desire to make a purchase
        
        go to the site
        
        add an item to the cart
        
        2 more items...
      - leaving the blog with dissatisfaction with the visual component and the brand's idea
- - - - subscribing to the blog for the purpose of further monitoring
        
        retargeting with a discount offer
        
        possible purchase
        
        unsubscribing in case of unliked content
      - desire to purchase a product
        
        go to the Instagram shop
        
        go to the site
        
        add an item to the cart
        
        choosing a convenient delivery method
        
        not finding a convenient method
        
        1 more item...
        
        making a purchase
        
        leaving the site to find a more profitable product
        
        email reminder of a postponed product
        
        1 more item...
      - leaving the blog with dissatisfaction with the visual component and brand's idea
- - - - dissatisfaction with reviews
        
        the purchase isn’t made
      - satisfaction with primary information
        
        viewing assortment and prices
        
        dissatisfaction with the assortment
        
        retargeting with a new product
        
        possible purchase
        
        dissatisfaction with prices
        
        retargeting with a discount offer
        
        possible purchase
        
        satisfaction with assortment and prices
        
        subscribing to the brand's page in order to observe the content
        
        retargeting with a discount offer / with a new product
        
        possible purchase
        
        unsubscribing in case of unliked content
        
        desire to purchase a product
        
        go to the site
        
        add an item to the cart
        
        2 more items...
      - dissatisfaction with the visual component and content
        
        the purchase isn’t made
- - - - no transition to the account
    - - go to the site
        
        get acquainted with the prices
        
        the prices turn out to be too high
        
        no purchase is made
        
        prices are acceptable
        
        adding an item to the cart
        
        the item has been postponed in order to think about the purchase
        
        email reminder of the postponed item
        
        1 more item...
        
        choosing a convenient delivery method
        
        not finding a convenient method
        
        1 more item...
        
        making a purchase
- - - - go to the Instagram account
        
        repeat the cycle below
    - - go to the website
        
        get acquainted with the assortment
        
        dissatisfaction with the quality of the site and its design
        
        the purchase is not made
        
        satisfaction with the price and quality of the product
        
        adding products to the cart
        
        viewing delivery methods
        
        inconvenience of delivery
        
        1 more item...
        
        purchase
        
        the item has been postponed in order to think about the purchase
        
        email reminder about the postponed item
        
        1 more item...
        
        dissatisfaction with the price and assortment
        
        retargeting with a discount offer and announcement of new products
        
        possible purchase
  - - - unsubscribing in case of unliked content
      - retargeting with a discount offer / new product
        
        possible purchase
    - - go to the Instagram shop
        
        go to the site
        
        add an item to the cart
        
        choosing a convenient delivery method
        
        no convenient method
        
        leaving the site
        
        making a purchase
        
        leaving the site to find a more suitable product
        
        email reminder of a postponed product
        
        making a purchase
- - - - no transition to the brand's account
    - - visual assessment of the blog, assessment of the profile bio in order to understand the delivery area
        
        subscribing to a blog for the purpose of further monitoring the blog
        
        retargeting with a discount offer / new products
        
        possible purchase
        
        unsubscribing in case of unliked content
        
        desire to purchase a product
        
        go to the Instagram shop
        
        go to the site
        
        add an item to the cart
        
        choosing a convenient delivery method
        
        2 more items...
        
        leaving the site to find a more profitable product
        
        1 more item...
        
        leaving the blog with dissatisfaction with the visual component
- - - - dissatisfaction with the quality of the site and its design
        
        the purchase is not made
        
        retargeting with a discount offer and announcement of new products
        
        possible purchase
      - satisfaction with the price and quality of the product
        
        adding products to the cart
        
        viewing delivery methods
        
        inconvenience of delivery
        
        no purchase is made
        
        making a purchase
        
        the item has been postponed in order to think about the purchase
        
        email reminder about the postponed item
        
        making a purchase
        
        the payment isn't finished
        
        email reminder about an unfinished payment
        
        making a purchase
        
        retargeting
        
        making a purchase
      - dissatisfaction with the price and assortment
        
        retargeting with a discount offer and announcement of new products
        
        possible purchase
- - - - the purchase is not made
    - - go to the brand's account for an initial assessment and understand whether it is worth saving information about the brand
        
        visual assessment of the blog, assessment of the profile bio in order to understand the delivery area, assessment of highlights to understand the specifics of the brand and its compliance with their own values
        
        leaving the blog with dissatisfaction with the visual component and brand idea
        
        subscribing to a blog for the purpose of further monitoring the blog
        
        retargeting with a discount offer
        
        possible purchase
        
        unsubscribing in case of unliked content
    - - go to the brand's account
        
        visual assessment of the blog, assessment of the profile bio in order to understand the delivery area, assessment of highlights to understand the specifics of the brand and its compliance with their own values
        
        leaving the blog with dissatisfaction with the visual component and the brand's idea
        
        desire to purchase a product
        
        go to the Instagram shop
        
        estimate the price range and assortment
        
        dissatisfaction with prices and assortment
        
        1 more item...
        
        desire to make a purchase
        
        1 more item...
- - - - dissatisfaction with the price and assortment
        
        retargeting with a discount offer and announcement of new products
        
        possible purchase
      - dissatisfaction with the quality of the site and its design
        
        the purchase is not made
      - satisfaction with the price and quality of the product
        
        adding products to the cart
        
        viewing delivery methods
        
        inconvenience of delivery
        
        no purchase is made
        
        making a purchase
        
        the item has been postponed in order to think about the purchase
        
        email reminder of postponed goods
        
        purchase
        
        the payment isn't finished
        
        email reminder about an unfinished payment
        
        making a purchase
        
        retargeting
        
        making a purchase
- - - - dissatisfaction with the assortment
        
        retargeting with the announcement of new products
        
        possible purchase
      - dissatisfaction with the quality of the site and its design
        
        the purchase is not made
      - satisfaction with product quality and assortment
        
        adding products to the cart
        
        viewing delivery methods
        
        inconvenience of delivery
        
        no purchase is made
        
        making a purchase
        
        the item has been postponed in order to think about the purchase
        
        email reminder about the postponed item
        
        purchase
- - - - the purchase is not made
    - - estimate the price of the product
        
        the price turns out to be too high
        
        the purchase is not made
        
        the price is acceptable
        
        reading the composition of the goods
        
        the composition is unsatisfactory [for example, there is only sweet milk on the shelf]
        
        the purchase is not made
        
        composition is acceptable
        
        making a purchase
        
        comparison of the product with other brands of milk in a cafe / store
        
        more interesting taste is found [chocolate / vanilla]
        
        1 more item...
        
        find milk from a market giant that is recognizable and credible
        
        1 more item...
        
        the best offer was found at a price with approximately the following composition
        
        1 more item...
        
        highlighting our product as meeting all the parameters
        
        1 more item...