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FUNCTIONAL VALUE, Customers, image, image, image, image - Coggle Diagram
FUNCTIONAL VALUE
Companies focus
Customers
Benefits
Features
Attributes
Evidence
Competitors
Apple design
Samsung improved
Pack products
Capability
Product in real-life
Limitations
No Compensatory
Consumers
Brand
Buying a car
No rates
X
$50,000
Compensatory
High rating
Low rating
Several models
Multi-attribute model
Conjunctive model
Product
Level attributes
Researchers
Hard for consumers
Studies
Companies
Emphasize
Value
Product
Service
Various Features
Functional Benefits
Various Brands
Comparisons
Consumers
Price
Design
Model
Multi-attribute
Simple Framework
Capturing Consumers
Evaluate Product
Marketing Implications
Characteristics
Important
Product
Consumer
Strategies
Design
Company
Communicate
Product
Offer
Value
Consumers
Customers
.
.
Characteristics
Benefits
