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Reach Users on Google Display Ads - Coggle Diagram
Reach Users on Google Display Ads
Display targeting
show your message to users
at the right place and the right time.
Build awareness
reach a broad audience
maximize your brand exposure
Ads targeting options
Custom Affinity audiences
define and target custom-made audiences
reach against niche groups of users
Affinity audiences
based on a holistic picture of their lifestyles, interests, and passions.
passionate about a topic
Demographic targeting
based on a combination of declared and inferred data
age
gender
parental status: means whether or not a person is a parent
Influence consideration
engage with users that are actively researching products or services
In-Market audiences
browsing, researching, or comparing the types of products you sell
close to a conversion
using precise segments
based on their demonstrated in-market behavior and purchase intent
actively researching
intending to buy new products or services
Custom Intent audiences
a tailored audience
Define and reach people that have the intent to purchase,
keywords or URLs
creating custom audience segments using keywords, URLs, and apps as inputs
Similar Audiences
similar to an original remarketing list
uploaded compatible list
recent browsing and interests around different topics
“Similar to Cart Abandoners” remarketing list created from her “Cart Abandoners” remarketing list
Drive action
not all of those users have made a purchase yet
re-engage with those users so they make a purchase
Remarketing
demonstrated their interest in what you offer with their visit to your website or app
reconnect with great prospects as they browse the millions of websites and apps available on the network
a remarketing list of “Cart Abandoners”
Standard remarketing
past visitors as they browse network websites and use network apps
visited key pages on your website across screens
right user with the right message.
show them an ad with a promotional discount code
Dynamic remarketing
boost your results
products or services that people viewed
product data pulled from a pre-uploaded feed
show them an ad with that exact bicycle
a data feed